25% of Fortune 500 trust Smartcat to exceed their global marketing strategy translation needs.

Smartcat delivers multiple translation KPI improvements


cost savings

With AI workflows versus human-based outsourced vendors


increased throughput

of translated content with AI human workflows


quality assurance

When combining Smartcat AI translation, Translation Quality Score & human review

All use cases for your multilingual marketing needs

Smartcat Language AI is the end-to-end translation services solution for translating marketing content fast and effectively. Discover a single sign-on turnkey translation solution for centralized marketing translation project management and maximized performance. 

Start today

The global market leader for positive online reviews
and gold-standard ratings


for ease of setup


ease of use


global corporate clients


of the Fortune 500

It all starts with a call

How Smartcat works


Upload your files


Choose languages


Click AI translate


Review your files / invite collaborators


Download your files

The most accurate AI-driven translator

Original language

Target language

Time of Smartcat usage

3 months

Translation accuracy


Smartcat’s AI translation software chooses the best algorithm for your language pair, learns from your edits, and gets better the more you use it.

Want to know how it works? Talk to our solutions expert.

Book a demo

Cost, time, & quality needn't be a choice


Faster translation turnaround time

achieved by Smith+Nephew after switching to Smartcat


Cost savings

for Stanley Black & Decker, while increasing quality

31 hours

Of work time saved monthly

For Babbel’s marketing and L&D departments


QuestionWhat is a marketing translation service?

A marketing translation service involves translating marketing materials such as marketing cop for advertisements, brochures, slogans, website content, to name just some assets, from one language to another while maintaining the intended message, tone, and context for the target audience.

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How important are translation services to a business?

Translation services are crucial for businesses operating in diverse markets or targeting multilingual audiences. They help in reaching a wider audience, enhancing communication, building trust, and facilitating successful market penetration.

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How important is website translation for international business?

Website translation is highly important for international business as it allows companies to connect with potential customers in their native languages. It enhances user experience, credibility, and accessibility, leading to increased engagement and sales.

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What is the most feasible way to translate website content?

The most feasible way to translate website content is your choice from human-only translation, AI translation, or AI+human translation. 
While AI translation alone is the most cost-efficient way to translate your website, having a human professional linguist review the automatic translation helps to ensure that it is in optimal condition, accurately reflects the source language, and that it is on brand.
The combination of a content management system (CMS) and a translation platform plugin can streamline this process

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Can localizing your website's content boost sales?

Yes, localizing website content, including adapting language, images, and cultural references to specific regions or markets, can significantly boost sales by resonating better with local audiences and establishing a stronger connection with potential customers.

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What is the role of translation in marketing and branding?

Translation in marketing and branding ensures that brand messaging remains consistent across different languages and cultures, fostering brand loyalty and recognition globally.

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What's the SEO value of content translated by machines?

Machine-translated content can provide a basic understanding of the information, but it might lack nuance or context. It is typically not as effective for SEO as content crafted by human expert translators, as search engines value quality, relevance, and user experience. However, an AI translation platform, with translation memories and glossaries that you can populate with on-brand content and preferred terminology can significantly increase the translation quality, accuracy, and consistency.

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Is translated content unique for search engines?

Translated content isn't necessarily unique, especially when using direct translations. To stand out in search engines, content needs to be tailored, original, and adapted for the target audience's specific needs and search intent.

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Is there a simple way to translate user-generated content?

Utilizing translation tools or plugins integrated into platforms where user-generated content is created can simplify the translation process. Additionally, encouraging multilingual user engagement or employing community-driven translation efforts can be effective.

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How do transcreation and translation differ?

Translation focuses on converting text from one language to another while maintaining its original meaning. Transcreation goes beyond translation, emphasizing the adaptation of content to resonate culturally and emotionally with the target audience, often in marketing or creative contexts.

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What is a localization strategy?

A localization strategy involves adapting products, services, or content to suit the preferences, culture, language, and behavior of a specific target market, ensuring that they feel native and familiar to that audience.

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What is a business translation?

Business translation involves translating various documents, contracts, reports, emails, and other materials crucial for business operations. It ensures effective communication between different stakeholders, partners, and clients in international business settings.

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Software Localization Tools,Translation Management,Computer-Assisted Translation,Website Translation Tools





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