Big global campaign wins with AI+human marketing translation

Companies need marketing translations in order to run their international marketing campaigns. It’s important to create multilingual content that will resonate with each local target audience specifically. Not doing so could alienate demographics who can’t identify with the messaging, tone of voice, or even cultural references. 
That’s why it’s important to know your global audience, have a localization strategy for each market, and work with vetted translators who understand the local audience in question as well as your industry and vertical.
You can hire linguists from our Marketplace and use AI sourcing to best instantly match with a curated list of freelancers.

Translation services are crucial to driving a business’ international success. Studies say that 78% of users prefer reading content in their own language and improving buying intent. Want to prove the return on investment of your translation efforts? Read our article on localization ROI and how to prove its value.

Website translation is only a part of the entire localization must-haves. Essentially, if you decide to tackle a new market, and identify that you need to translate content for them, you need to ensure that all the content is in the entire customer journey, from discovery via social media and search, to the website, to articles, the user interface, after-sales care, help articles, and more.

The easiest way to translate website content is by using a translation platform like Smartcat that connects with your CMS. Your website content in the original language is used as the source text and is instantly pulled into the translation platform in the form of translatable strings that make it easy for translators to work with. Then, when translations are complete, these get pulled back into the localized versions of the website, in the exact spots where they’re needed.
As such, your TOFU or content management teams have significantly less work and can release localized websites much quicker.

SEO localization is a great way to get more traction on your website. By using precise keywords, you can be found by search engines and listed in the results of queries that are most relevant to you and your local target audiences. The more traffic you receive, the more MQLs (Marketing Qualified Leads) you get, providing you with much better chances of boosting sales.

Translation is important in communicating your brand internationally. As such, it’s an important part of the marketing lifecycle. You’ll need to understand how your brand messaging works in the countries you target and whether you’ll need to adapt the message for each locale.

Yes! Essentially, translated content is an adapted version of the source text into a new language. If you ensure your original content is unique, the same will apply to your translations.

Transcreation is essentially mixing two words: translation and creation. Translation never means translating texts word-for-word, you always need to adapt it so that it sounds native in the target language. However, transcreation goes a step further: the transcreator will take the source text, understand the message, and essentially “re-write” or adapt it in a way that’s the most appealing to the new audience.

A localization strategy is a plan as to how you want to adapt your company’s branding, product, or service to best reach local markets. More than simply translating content, it looks at how your company can better resonate with the new audiences and adapt each part of the business for it (pricing, features, services, websites, social media, etc.).