Build a faster localization workflow for global products

Smartcat is an AI-powered global content platform trusted by 20% of the Fortune 500. It combines AI translation, content creation, and a marketplace of expert linguists in one collaborative workspace, so teams can localize products for every market quickly while keeping terminology and brand voice consistent.

AI agents are intelligent assistants built to handle complex, multistep content tasks, like a translation project. Unlike generic AI tools, Smartcat’s AI agents are pre-trained on specific workflows and continuously adapt to your team’s preferences, brand voice, and terminology. Specialized training methods improve agent efficiency and reliability across workflows.[1]

Smartcat’s Product & Engineering Agent automates localization of UI strings, app product pages, technical docs, and release content. It combines localization tools, preserves layout integrity, and eliminates bottlenecks—letting product and engineering teams ship faster, with less manual effort. AI agents like these boost workforce productivity and streamline knowledge work.[2]

AI agents give you faster turnaround, consistent quality, and real-time collaboration across your entire content lifecycle. For multilingual product launches, that means translating once and publishing everywhere—without relying on disconnected tools or slow vendor handoffs. AI adoption in content workflows reduces cycle times and expands global reach across industries.[3]

Product localization adapts every element of your product’s language and structure to specific local markets. It’s not just about translation—it’s about ensuring that everything from UI text to regulatory disclaimers resonates with your target audience, complies with local standards, and offers a standout user experience. AI-driven localization significantly improves business productivity across markets.[4]

A localization strategy outlines how your organization will adapt product content for different markets. This often includes planning for multiple language variants (like Mexican vs. European Spanish), creating glossaries and translation memories, setting quality assurance steps, and defining tools and workflows—ideally centralized in a platform like Smartcat.

Common issues include inconsistent terminology, lack of scalability, disjointed review workflows, and difficulty maintaining design fidelity across languages. Product & Engineering Agent solves these with centralized translation memories, automated QA, version control, and AI that adapts to your team’s preferences.

Localization testing in Smartcat is built in. The AI Agent performs formatting checks, glossary compliance validation, and ensures all translatable and non-translatable elements are handled correctly. Any required human QA can be done natively in the platform by your team or reviewers sourced in Smartcat Marketplace.

Smartcat uses enterprise-grade encryption in transit and at rest. It supports role-based access control, SSO, and GDPR compliance, and offers data processing agreements for enterprise clients. Whether localizing sensitive code strings or regulated content, your data stays protected at every step.