Meet Loie Favre — B2B Content Marketing Strategist and Copywriter at Smartcat at Smartcat

Loie Favre

B2B Content Marketing Strategist and Copywriter at Smartcat

Loie is a trilingual content marketing strategista and writer. At Smartcat, she leads global content initiatives that power go-to-market strategies, enable enterprise AI adoption, and transform localization into a growth engine. With deep editorial expertise and a flair for multilingual storytelling, Loie turns complex tech into accessible, action-driving content.

Recent articles and events

7 Essential AI Skills Every L&D Leader Needs to Master Global Training

How to Create Glossaries for Content Translation

What Is an XLIFF File? A Comprehensive Guide for Course Creators

What Are the Best AI Translation Tools?

How Buyer Journey Localization Improves ROI on Global Marketing: Guide+PDF

6 Best Practices from Cummins on Scaling Global Sales Enablement Content with AI

SCORM News: Translate an Entire Learning Experience in One Go

Media Production Didn’t Get Faster. It Got Rewired.

How to Translate SCORM Files With AI Agents

The Do's And Don'ts Of Using AI Agents For Localization In Global Marketing Campaigns

Top Insights from DevLearn 2025: What L&D Leaders Should Know for 2026

Using AI Agents in Learning and Development: Your Questions Answered

How to Onboard AI Agents to Scale Global Marketing Content

Take Your Content Global: Working with AI Agents, Without the Rework

Building an AI-First Marketing Team: Insights from Smartcat Marketing Leaders

From Course to Global Classroom in Minutes: Localize Articulate Rise Courses with Smartcat's AI Agent

Translation Software in 2025: The Complete Guide

The global guide to AI PowerPoint (PPT) translation in any language

How to dub a video with AI: a step-by-step guide

Translate PDF to Spanish without losing formatting: step-by-step guide

What is translation? Maximizing communication across languages

Choosing the best translation website for your business

How to choose the right LMS: A step-by-step guide

Learning Management Systems: The Complete Guide for 2025

Expanding global life sciences operations with AI-driven content generation and translation

The key to success in Japanese markets: Insights from Hubspot localization expert Satomi Shimizu

Best Learning and Development Conferences in 2024 & 2025

Introducing Our Latest Course: Create and Translate Learning Content with Smartcat AI

Creating Accessible and Inclusive Video Courses: A Guide

AI in eLearning: Steps Towards Learning Excellence

How to Make Training Videos More Engaging [Your Ultimate Guide]

How to Create a Video Course for Global Teams

Localization trends: beat them to the punch before 2025

How to Translate TikTok Videos in Your Business

Accelerate Global Time to Market with Smartcat AI's Figma Translator

Smartcat Academy new course release: Translating XLIFF files for L&D courses

In conversation with Theresa Hein, Babbel’s Head of Creative Localization: Leveraging data-driven creativity & localization for global marketing success

Introducing Smartcat Academy: Learn how to use the Smartcat platform and translation best practices

Video localization best practices to enhance global reach

Top words of 2023: Which year-defining words made the list?

AI translation vs human translation: the brief guide

Top 5 Instructional Design Software Tools for L&D Teams

Key insights from experts on the rise of generative AI in content creation and localization

Smartcat, the essential Language AI platform for the global enterprise, launches multilingual generative AI content creator

10 Key Learning and Development Statistics for 2024

How to Build a Learning and Development Strategy

eBook for L&D professionals: Reimagining Multilingual LMS Courses with Gen AI

Incorporating Localization Best Practices into L&D Curriculum Development

What is multimedia localization? The ultimate guide

L&D Tools: 10 Leading Course Authoring Software Platforms

White Paper: The rise of Generative AI, and Automation in Localization as key business drivers

Mobile app localization: Everything developers need to know

Business translation: How companies boost their global presence and revenue

Content localization: Strategies, challenges, solutions, and best practices

How to hire translators: 7 best practices to source top linguists

Localization ROI – How to prove your returns and secure budgets

Localization Industry Outlook 2023: Breaking Molds and Shaping Trends

5 localization horror stories that will keep you up at night

Smartcat study reveals key gaps in linguistic supply chain efficiency

Panel discussion: "The importance of community in the translation and localization industry"

No source attached: When translators decide to become (copy?)writers "{Panel discussion}"

Navigating the EU Digital Rulebook: 8 Regulations for Doing Business in Europe (2026)

Our Editorial Guidelines

Smartcat’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, enjoyability.

Learn more about our editorial team and editorial guidelines.