BlogWhite Paper: The rise of Generative AI, and Automation in Localization as key business drivers

White Paper: The rise of Generative AI, and Automation in Localization as key business drivers

AI, ChatGPT, and automation are changing how translation and localization works. Learn about what's going on now and what to expect in the future.

Loie Favre is a trilingual content and AI leader at Smartcat who builds LLM-powered content systems and leads global go-to-market initiatives rooted in localization expertise. She writes practical guidance on AI translation, localization ROI, L&D globalization, and multilingual content operations for enterprise teams.

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Our latest whitepaper, ‘What AI, Generative AI, and Automation Really Mean for Localization,’ is packed full of  insights to help leaders with goals of global expansion stay ahead of the translation game. Diving into how AI has already transformed the translation industry – and how it will shape its future – the paper is a must-read for anyone interested in the advancements that will define language services moving forward.

Read what AI, Generative AI, and Automation really mean for Localization

What you'll discover:

  • AI is augmenting the traditional translation process by harnessing the immense potential of AI-based translation technology. From quickly and accurately translating entire websites, to the rapid localization of marketing materials, the whitepaper illuminates how the power of AI and automation is empowering companies to reach a wider audience, more quickly and affordably than ever before.

  • The impact of generative AI on translations; the new and hyped generative artificial intelligence is already making waves, including in the language services industry. We also list some generative AI alternatives.

  • AI + Human workflows skyrocket translations; a process that helps to lighten the workload for project managers, automatically assign tasks to match linguists, without compromising on quality along the way.

  • AI technology contributes to cost-cutting. By automating repetitive (and uncreative) processes, localization firms are now saving significant amounts of time and money by reducing the workload for regular translators – an enormous cost-saving exercise when introduced at scale.

Empowering organizations to capitalize on these technological developments and position themselves at the forefront of progress, Smartcat has established itself as an industry leader.

Discover more about AI adaptive translations to navigate the industry’s evolving landscape.

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Kacie Saxer-Taulbee
Edited by
Kacie Saxer-Taulbee

Kacie Saxer-Taulbee is Director of Growth at EverQuote and a data-informed content leader with a background in high-scale B2B SaaS, legal tech, and insurtech. As former Director of Content and Strategic Brand at Smartcat, she led global storytelling efforts connecting thought leadership with AI-powered localization and multilingual communication.

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Nicole DiNicola
Reviewed by
Nicole DiNicola

Nicole DiNicola is Senior Director of Product Marketing at Progress Software and a high-performing, empathetic global marketing leader with over 15 years of experience in B2B technology. She previously served as Global VP of Marketing at Smartcat, leading global marketing strategy, growth, and enablement for AI-powered content and localization solutions.

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Editorial standards

Why you can trust Smartcat

Every guide is written by our localization team, edited for clarity by editors with technical-writing experience, and reviewed by a Smartcat solutions engineer before publishing. We update each piece as the platform and the practice evolve.

  • Written by practitioners, never AI-only
  • Fact-checked against the latest Apple & ICU specs
  • Updated when SDKs, store policies, or workflows change
Read our editorial standards
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“This was one of our first AI investments. What used to take weeks now takes minutes — translation runs in parallel with everything else, and the marketing team owns it end-to-end.”
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Ollie Scheers

CTO at Huel

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