15 best AI content writing tools: generate high-value assets in (far) less time

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Creating compelling and error-free content is essential for global marketing, ecommerce, product, learning and development, and more! Each industry needs high-quality content: From landing pages to video scripts to ebooks, good writing will carry you to success!

The more types of content you can create, the bigger your reach. However, writing, editing, and refining all that content can take a lot of time and effort. When you factor in the speed at which online audiences consume their content and demand more, it can be challenging to keep up.

Thankfully, with the rise of artificial intelligence (AI), content writers and creators now have many tools at their disposal. AI helps you streamline your writing process, save time, and enhance the quality of the final output. There are many AI writing tools out there, each with pros and cons. In this article, we'll explore the top AI-powered content writing tools tailored to meet the needs of modern-day content professionals. By following our guide, you'll find the best AI content writing tool for you.

How do AI writing tools work?

AI writing tools leverage advanced algorithms and natural language processing (NLP) techniques to analyze text data and generate content. These tools are trained on vast amounts of linguistic data to understand language patterns, grammar rules, and contextual nuances. Simply put, AI software has 'learned' what makes good writing by reading and practicing from existing internet content. When a user inputs a prompt or a topic, the AI algorithm processes the information and generates the type of content asked for. Thanks to recent advances in technology, AI-generated content is usually relevant, coherent, and indistinguishable from human-written text.

Why should writers today consider using AI?

Human writers will always be required in the content industry. While AI-generated text can provide a solid basis for internet content, the technology has limitations. Even if your company uses AI-generated text, a human writer should also be employed to ensure quality, consistency, and accuracy.

However, writers can embrace AI for its capacity to boost productivity and creativity. These tools streamline tasks like content generation and optimization, freeing up time to focus on the more creative aspects of the work. AI can offer valuable insights and suggestions to overcome blocks and refine ideas. By integrating AI into their workflow, writers can produce more content faster while maintaining consistency and quality.

AI writing tool overview

Tool name



Grammar and spelling checker


SEO content writer

Smartcat AI Content Generator

Uses existing brand content to create new multilingual assets

Article Forge

Advanced business content generator


Rewriter that can "pass as human"


Enterprise marketing AI assistance


Versatile content marketing platform


AI assistant for fiction and creative writers


Assistant for SEO marketing and chatbot creation


AI suite for marketing and sales teams


AI assistant for copywriters


Rephrasing tool with useful features for academics


Versatile AI platform for marketing copy


AI optimization tool for marketers

1. Grammarly

Grammarly is a popular AI-powered writing tool that helps marketers, content creators, writers, and copywriters improve their writing skills. It provides real-time grammar and spelling checks, suggestions for sentence structure and vocabulary, and even checks for plagiarism. Grammarly is user-friendly and can integrate with popular platforms like Google Docs or Microsoft Office.

Summary of Grammarly features

Spelling and grammar checker

Scan text for errors within the main interface and through a dedicated grammar-checking page.

Tone detection and style guidance

Grammarly analyzes word choice, phrasing, punctuation, and capitalization to determine the tone of your message. It offers tailored suggestions based on your intended audience and writing genre.

Plagiarism detection

Scans your text to identify unoriginal content and assists in proper source citation.


Gain insights into your writing performance, including word count, readability, vocabulary usage, and overall correctness.

2. Smartcat AI Content Generator

Smartcat introduces its innovative multilingual generative AI content creator, enabling enterprises to leverage their proprietary content for new content development across languages. Smartcat provides secure workspaces for storing multilingual content, ensuring consistency and eliminating redundant edits. As endorsed by Stanley Black & Decker , Smartcat's AI offering reduces costs by up to 70% and accelerates turnaround times while maintaining quality. With Language AI, Smartcat revolutionizes multilingual content creation, offering instant generation and translation at over 90% cost savings compared to traditional outsourcing.

Summary of AI Content Generator features

Uses thousands of existing organization content files to create new assets

High quality from the start

Ensure brand voice and terminology

Embedded in Smartcat marketplace for an all-in-one experience

SOC-II encrypted

Creates dozens of different content types

Private and secure record of content

Generates instantly

3. Frase

Frase is an AI content writing tool that uses natural language processing (NLP) to create high-quality content. The platform features dedicated tools for search engine optimization (SEO). This practice helps your content appear early in online search results. Frase can generate content based on a given topic, keywords, or even a specific source. It also has a content optimization feature that helps writers create SEO-friendly content.

Summary of Frase features

Search engine results page (SERP) research

Analyzes and summarizes top search results, providing competitor content analysis, visualizing key SERP metrics, and generating optimized content briefs.

Outline generator

Quickly generate outlines based on top SERP results.

SEO content generator

Use AI to turn outlines into articles or other online content types optimized for search engine ranking.

Topic model

Evaluates your content and suggests keywords based on competitor analysis.

4. Article Forge

Article Forge is another popular AI writing tool that uses advanced algorithms to generate engaging, SEO-friendly web content. Aimed at small businesses, it is available in multiple languages and automates the posting of your online content.

Summary of Article Forge features

SEO content generation

Generates high-quality articles to rank higher in search engine results.

Image and link population

Automatically populates your articles with relevant images and links.

Content scheduling and posting

Automatically posts your content to WordPress sites according to a schedule.

Multiple languages

Generates content in English, Spanish, French, German, Dutch, Italian, and Portuguese.

5. WordAI

WordAI is aimed at content writers that want to improve their output. It can quickly rewrite existing content to make it unique. Content writers can use this tool to generate many versions of an article and maximize their reach. It also includes tools to improve spelling and grammar.

Summary of WordAI features

Rewrite articles

Creates unique reworded versions of the article you upload.

Pass AI content detection

Word AI claims its content will pass tests as if it were human-written.

Spelling and grammar check

Improves quality of writing.

6. Jasper

Jasper is an AI content management system for enterprises. It focuses on being able to scale content marketing campaigns to your business needs. Jasper's various features and tools help clients maintain a consistent brand voice.

Summary of Jasper features

End-to-end marketing content

AI content copilot from strategy and content generation to publishing.

Project management

Built-in project management with AI assistance.

Brand positioning and style

Identifies your brand's voice and applies a style guide for consistency across content.

Multiple languages

Can create content in 30+ languages.

Prompt library

500+ premade prompts for all kinds of content.

7. Anyword

Anyword is a multi-purpose AI content generator and editor. It comes with features to optimize marketing content, which can save time on research and testing. Additionally, it boasts a privacy guarantee that your data will only be used to train your content.

Summary of Anyword features

Content generator

Generates blogs, landing pages, meta descriptions, emails, and more.

Data-driven editor

Provides suggestions based on data from successful marketing campaigns.

Copy intelligence platform

Gives detailed, consolidated analytics and provides tools for an effective, consistent brand voice.

Website automation

Shows personalized, targeted content to website visitors based on their data.

8. Sudowrite

Sudowrite focuses on helping creative writers with their projects. It learns from the human writers inputs to generate content in their style. Designed to work with a human writer rather than create from scratch, Sudowrite is pitched at writers of novels or narrative texts.

Summary of Sudowrite features

AI writing assistant

Generates chapters, descriptions, and paragraphs based on your style and ideas.

Planning aids

Offers alternative words, characters, plot points based on your outline.


Generates images for characters and scenes.


Analyzes and offers suggestions to improve drafts.

9. Writesonic

Writesonic is a versatile AI writing tool that can generate various types of SEO-focused content. It can generate blog posts, product descriptions, ad copy, and social media posts. It uses GPT-4 technology to produce high-quality and accurate content. It also has a feature that helps users create their own chatbots for customer interactions.

Summary of Writesonic features

Versatil AI writer with built-in SEO

Generates diverse content (ads, blogs, social media, etc.) with integrated keyword support.

Competitor analysis

Compares your content to leading competitors for feedback.

Brand guidelines

Ensures a consistent brand voice and style.

Art generator

Generates images to go with your text.

Personalized bots

Creates chatbots for your company.

10. Copy.ai

Copy.ai is an AI platform that is specialized in marketing and sales. It features an operating system (OS) with prebuilt, customizable workflows for each purpose. It also has a feature that allows users to input their brand's voice and tone for more personalized content.

Summary of Copy.ai features

Built-in workflows

Suite of tools needed to conduct marketing and sales campaigns and tasks, step-by-step from start to finish.

SEO tools

Automated link and keyword population for your content.

Lead enrichment

AI-powered research to develop emails into profiles of your leads.

Brand voice

Analyzes content to generate a customizable 'brand voice' for consistent style.

Content creation and maintenance

Generates content from prompts or transcriptions and automatically refreshes content.

11. Rytr

Rytr is a copywritingAI tool that supports many different types of content, from emails to blogs to ads and more. It supports the content with SEO tips, a plagiarism checker, and a project manager. Multiple plugins mean that it can be integrated into your other productivity apps like office software or social media platforms.

Summary of Rytr features

Multi-lingual content writer

Generates complete content for blogs, emails, ads, and other use cases from prompts, outlines, or prebuilt templates.

SEO helper

Finds useful keywords for your content.

Project management

Interface to store and organize your projects.

Plagiarism checker

Checks for duplicate content online.

12. ContentBot

ContentBot is a content writing tool with special features for e-commerce businesses. It can generate product descriptions and reviews for various products based on given keywords. Contentbot users can build AI workflows that carry out functions like writing, checking, and publishing automatically. It also offers a content optimization feature to ensure the generated content is SEO-friendly.

Summary of ContentBot features

Content workflows

Program a workflow or use premade ones to automate the content process.

Import tools

Improves your existing business material (e.g., product descriptions) with AI.

AI writer with SEO

Generates copy for various use cases with build-in SEO tools


Rewords and repurposes content.

13. QuillBot

QuillBot is a writing tool that uses AI to rephrase and reword sentences while maintaining the original context. It is helpful for anyone struggling with writer's block or students who want an academic style. Quillbot also has a feature that suggests synonyms and related words to improve the overall quality of the content. Its mix of features make it especially useful for academic writing.

Summary of QuillBot features

Paraphrasing tools

Rewords your text according to different style suggestions.


Provides translations in over 30 different languages.

Citation generator

Creates citations complying with different academic styles.

AI content detector

Checks your text for AI-generated content.

14. Headlime

Headlime is AI writing tool for any kind of marketing copy. It can generate blog posts, marketing copy, landing pages, scripts, and documents. Headline also has a huge library of templates and examples for inspiration.

Summary of Headlime features

Business documents

Generates company documents such as terms of service and privacy policy.

Copy templates and examples

Thousands of templates and real-life examples for copywriting to inspire you.

Landing page builder

Generates copy, layout and code for business websites.

Collaborative platform

Manage your company's marketing copy needs in one place.

15. MarketMuse

MarketMuse is an AI-powered content optimization tool that helps writers and marketers create high-quality, SEO-friendly content. It analyzes the content and suggests relevant keywords, topics, and subtopics to improve the quality and ranking of the content. MarketMuse's speciality is in content strategy—identifying gaps in the market and deciding what to write about.

Summary of MarketMuse features

Content planning

Quickly creates content plans with insights on performance and prioritization, saving time on manual research.

Cluster creation and analysis

Builds content clusters to address search intent and gain authority on topics, supported by insights on topic inclusion and ranking difficulty

Competitive content analysis

Identifies gaps in competitor content to help plan your own content effectively.

Content briefing

Provides structured briefs for writers to minimize guesswork and edits.

Take your content to the next level with AI writing tools

The advent of AI-powered content writing tools has transformed the landscape of content creation significantly. These tools not only streamline the writing process but also elevate the quality and effectiveness of content across various platforms. This can help writers increase their output, optimize their content for online audiences, and branch out into new formats.

Whether you're a seasoned marketer or an aspiring writer, consider integrating these best AI content writing tools into your arsenal. Choosing the right AI copilot can unlock your full potential and propel your content to new heights of success.

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