Thinking Human: The Universal Language of Brand Building

You know, talk about, uh, talk about coming from a completely different transition, you know, your last topic was infused with dialogue about technology and the age old question of how to use it for good, not for evil. What I want to ground us in is, is really the philosophy of thinking human. And as we think about brand building, what does really thinking human mean? If you could click to the next page, I would ask everybody who's watching this to ask themselves honestly, you know, in the con in the context of brand building, um, and it is a contest and in the context, do you really know what thinking human needs? Um, and be honest, because for me as a leader, it took me a while to really understand and grasp where I could bring the humanity into doing good work while at the same time, still doing good. So this presentation is loaded with a bunch of videos. So I'm going to apologize in advance if we have any technological glitches, but as we think about what the notion of thinking human means, let's get some expert perspective. So let's go to the next slide and play the first video. And I'm like, how am I going to explain trust to this third grader in front of me? So I took a deep breath and I said, Ellen trust is like a marble jar. She said, what do you mean? And I said, you share those hard stories and those hard things that are happening to you with friends who over time you filled up their marble jar. They've done thing after thing after thing where you're like, I know I can share this with this person. Does that make sense? That's what Ellen said. Yes, that makes sense. So in, in looking at the translation of what that video means, it's the notion of how trust is earned and built one marble at a time. And so think about it for a second. As we interact with brands, as we interact with businesses and products and services, how do we figure out what those relationships really are? It's more than transactional or at least it needs to be for a brand in order to create a sustained audience. It has to be a deep wedded, trusted relationship. And I think Brene Brown starts to set the precedent for that notion that it is built through one marble at a time, a series of those small moments that exists between you as a brand and your customer. Let's go to the next slide for another perspective. Every person who comes to the ranch is in need of some form of physical or mental health, their patients, but also every person who comes to the ranch is in charge of taking care of someone else, whether it's cooking for them.