Global marketing translation with AI

The best tool fits how often you publish. Look for integrations with your CMS, a shared glossary and translation memory, support for documents and images, and a way to add native reviewers.

Smartcat suits teams that translate content every week and want each new post to reuse approved wording from the last one.

Smartcat has no free-forever plan, but you can try it free: 15,000 Smartwords over 15 days, with no credit card.

That covers several blog posts or a short ebook, so you can test the quality on your own content and voice before you choose a plan.

• Upload the post as a file, or send it from WordPress, Contentful or another connected CMS.
• Choose your target languages.
• Let AI translate it with your glossary applied.
• Have a native reviewer adapt tone and keywords.
• Publish it back to your CMS or download the file.

In 2026, 92% of words translated by Smartcat AI for paying customers were accepted without a single human edit.

Marketing copy is where the other edits tend to land: wordplay, humour, headlines and cultural references. Plan a native review for anything customer-facing that carries your brand voice.

Smartcat is SOC 2 Type II compliant. Content is encrypted in transit and at rest, and role-based access controls who can open each project.

On written request, Smartcat deletes or returns your content within 30 days, which matters for embargoed launches and research you have not published yet.

The usual alternatives are a marketing translation agency, freelance translators, or in-market writers who create local content from a brief.

Native copywriters remain the better choice for brand names, slogans and campaign concepts that need fresh ideas, not translation. Smartcat works best for the steady flow of posts and assets around them.

Translate most of it. Long-form posts, guides and ebooks usually need accurate translation plus local polish: examples, units, references and keywords.

Rewrite (transcreate) only short, high-visibility copy such as headlines, taglines and ad hooks, where a literal translation would lose the idea.

They can, if each language targets what local searchers actually type. A literal translation of your English keyword is often not the term people use.

Ask your reviewer to adapt the title, headings and meta description to the local keyword. On websites, Smartcat's SEO settings expose translated pages on language-specific URLs search engines can crawl.

Build it into the workflow. A glossary fixes product names and approved terms, and translation memory stores every confirmed sentence for reuse.

An AI translation profile applies both to every new project automatically, so post number 200 follows the same choices your reviewers made on post number one.

Yes. Install the Smartcat plugin from the WordPress plugin directory and connect it with your Smartcat account ID and API key.

Then choose the posts and pages to translate, set your languages and workflow, and publish the translated versions from WordPress when review is done.

Smartcat handles 80+ file formats. For content marketing that typically means Word documents, PDFs, PowerPoint decks, InDesign files, HTML, spreadsheets and images with text.

Formatting, links and layout carry over, so an ebook comes back as an ebook rather than a block of plain text.

Collect a batch of posts, captions or email subject lines in one document or spreadsheet and translate them in a single project.

Short copy is where length and tone matter most, so have a native reviewer check each line against the platform's character limits and local conventions before scheduling.

Send the revised version through the same project setup. Translation memory recognises sentences that were already approved and reuses them, so only new or changed text needs fresh translation and review.

That makes refreshing evergreen posts, annual reports and updated guides much faster than translating them again from scratch.

Hire a professional linguist from the Smartcat Marketplace and invite them into the same project. They review in the editor next to your colleagues.

Plans include unlimited users, so you can add regional sales staff or partners as reviewers too, without buying extra seats.