• g2
    Rating
  • Fortune
    20% of Fortune 100 trust Smartcat
  • SOC
    SOC II compliant organization

Content localization that doesn’t become another project

Launch campaigns, web pages, and content across every market at once — and when the message changes, every market changes with it. One workflow, no per-market rebuilds.

Smartcat marketing content localization

Launch in every market at once

Get campaigns, events, websites, and content live across markets at the same time, without every language becoming another project. No waiting on disconnected handoffs, agency queues, or per-market rebuilds — teams hit the launch button once.

Keep every market current when the message changes

Pricing moves, positioning shifts, offers change. When the source is updated, only the changed segments retranslate — so updates roll across every market at the same time, and no region keeps selling last quarter’s offer.

Give your team time back for higher-value work

Spend less time managing translations, agencies, handoffs, and updates. Expert AI coworkers apply your brand voice, terminology, and compliance rules inside the workflow, so your team's hours go to the programs that drive pipeline and revenue.

Trusted by 1,000+ enterprise brands to power global content

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31

hours saved per month

Babbel saved 31 hours a month on localization workflows, reaching 95% on-time content delivery — see the full story.

50%

more content output

expondo’s content team lifted productivity 50% and cut outsourcing costs 50% by bringing creation and translation into one workflow — Julia Emge, Director of Content Creation.

5 min

turnaround, down from 90 minutes

Kids2 cut content turnaround from 90 minutes to under five via the Salsify connector, eliminating re-work across their global content workflow.

Connect Smartcat To Your Existing Toolkit

Scale your global marketing without scaling the work

How much more could your team accomplish if going global wasn’t another project? Get campaigns, websites, and content live across markets at the same time — and keep them current as things change.

More AI coworkers for your marketing workflow

What marketing teams say on G2

Scale Marketing Content Securely

Role-based access controls

Adjust AI coworker access based on your organizational structure, including department, role, or region.

SSO and identity management

Seamless integration with your existing SSO provider ensures enforcement of authentication standards.

SOC 2 Type II compliant

Independently audited controls for data security and governance — details on the security page.

AI interaction oversight

Retain central visibility of AI usage across teams and workflows.

Audit trails and transparency

Gain complete visibility into automated processes, including who, what, when, and where, to ensure full compliance and accountability.

Data encryption at rest and in transit

Maintain the security of sensitive content throughout its lifecycle through enterprise-grade encryption protocols.

One workflow for every marketing use case

Launch Global Campaign Faster

Create and launch fully localized campaigns—emails, ads, landing pages, and social posts—across multiple regions at once.

Scale Product Content

Turn product briefs into complete content kits, automatically translated and localized for every market.

Ensure a Localized Website Experience

Translate and localize website content as it's created, ensuring consistent messaging, faster updates, and better SEO across all regions.

Benefit From An Always-On Content Production

Streamline creation and localization of blogs, newsletters, and promotional content with fewer delays and handoffs.

Get Localized Brand Messaging

Maintain a consistent brand voice while adapting messaging to resonate in each local market.

Refresh And Repurpose Content Assets

Quickly update or repurpose existing content for new formats, audiences, or regions—without duplicating effort.

Resources & Insights

Frequently asked questions

What is content localization, and how is it different from translation?

Content localization adapts your marketing content — campaigns, web pages, product content, video — to each market’s language and conventions, while translation converts the words alone. Localization also covers formats, currencies and dates, imagery references, and the brand voice each market expects. Smartcat handles both in one workflow, with your glossary and translation memory keeping every market on message.

How do I localize a website without an engineering project?

Add Smartcat’s JavaScript snippet (or deploy it via Google Tag Manager) and website translation runs without touching your DNS or servers. For search-engine delivery, an optional SEO proxy path serves crawlers — with hreflang and translated titles, meta descriptions, and OG tags generated automatically.

How does localized content stay in sync when the source changes?

Only the changed segments retranslate; everything previously approved is reused from translation memory. Updating a pricing line or a campaign message across ten markets is a same-day task, not a restarted project.

Which content types and channels does Smartcat support?

80+ file formats across campaigns, emails, landing pages, decks, product content, and social — plus video with AI subtitles and voiceover. Integrations cover Contentful, Adobe Experience Manager, WordPress, Figma, Google Workspace, and more.

Can my regional marketers review content before it goes live?

Yes — invite regional marketers, editors, and linguists to edit, comment, or approve directly in the browser. You can assign roles per language, track version history, and lock approved segments so nothing drifts after sign-off.

How much does it cost to get started?

The free trial gives you 15,000 Smartwords over 15 days with full access to translation capabilities — no credit card required. After that you pay for what you use rather than per word, per language, per revision. See pricing, or book 20 minutes with us if your question isn’t covered here.