Niche Markets and Specialization as a Strategy for Growth

Sep 9, 2020

49 min


As a language services provider, you are tempted to try to sell everything to everybody. This strategy works for a while, but you soon find out that your customers will cluster around certain specialties. In this presentation, we discuss how the market is segmented according to industries and why certain markets are more attractive than others. We will also discuss how you can benefit from specialization and capitalize on your knowledge and skills.

Renato Beninnato

Renato Beninnato