Pre-register for the next LocFromHome
Turning market insights into metrics: how to communicate the power of localization
At Canva, the Global Services group is responsible for the globalisation of company strategies and localized product development. Much of what the team does is informed by local market landscaping research and insights, outlining opportunities for growth.
The speaker will walk you through
- examples and insights that our teams have produced,
- the subsequent initiatives they drove,
- the resulting market growth impact they had.
Join this session if you’d like to learn how your brand can benefit from market research from real examples.
Social selling: why you should care and how to do it right
When Covid-19 hit the world, social media was already a part of our life, but its implication with us has been greatly increased by the pandemic and its consequential digitization.
In this panel discussion, you will learn
- the right way of using social media as a selling mechanism,
- how different platforms are used in different parts of the world
- why you can’t use the same social selling strategy on different platforms but not because of the language or cultural differences.
Take part in the discussion to learn some smart social selling tricks straight from the source.
Panel: it’s budgeting season! How localization pros plan their budgets
Every year localization managers need to face the same exhausting exercise: calculate the budget they’ll need for the year ahead, considering all the expected requirements… while keeping an eye out on the unexpected!
In this panel discussion, we will have three localization professionals with extensive experience tell their colleagues about
- the challenges and opportunities of creating and presenting a localization budget within large organizations,
- the best practices when it comes to budgeting depending on your stage in the localization journey,
- common pitfalls and strategies to avoid these,
- tools to use.
This panel will provide clear takeaways for all localization managers with similar challenges.
Hidden waste in the localization end-to-end process
Managers often misunderstand or fail to see how unnecessary waste in the localization end-to-end impacts its cost and performance.
We are eager to
- share a few stories and examples of how to detect hidden waste in the localization end-to-end process,
- share our best practices and show you the tools we use on a daily basis,
- help you tap into new space for process innovation.
Any localization or project manager seeking to boost their team’s performance is sure to benefit from this session.
Translation triangle redefined: the unlikely solution for Continuous Localization
LSPs (translation agencies) waterfall-type processes often slow down their clients' agility and global expansion efforts.
However, leaving them out of the process is not smart either, as they possess lots of expertise, contacts and translator community experience.
We created an experimental solution that
- let translators earn more,
- gave LSPs a steady (but rather different) source of income,
- helped us find a scalable, efficient way to make our products work for multiple markets,
- led to creation of a truly collaborative environment.
This case study might be of interest for localization professionals of all kinds looking for a solution to streamline their workflow.
Mental health in the workplace: the coming revolution
Since the start of the pandemic we have seen an acceleration of the industry’s evolution toward a more matured stage of Industry 4.0 and Society 5.0 where we are more connected and digital.
However, human beings need time to process a change and adapt to the new environment. A spike in mental health issues has put this topic firmly in the spotlight, both on individual and corporate level.
The panel will discuss
- how mental well-being affects business results and company reputation,
- employers’ responsibility in this very personal matter,
- the need to invest in the employees’ mental health.
Take part in the discussion to get some advice on your team management in the new normal.
Expecting a TMS: 9 months of wonder, reflection and hard work!
Сhoosing a TMS is exciting, but is neither easy nor fast. When we just started we didn't know that it would take exactly 9 month to prepare and hold a TMS selection project.
I would like to share our experience in
- launching and leading a TMS selection project from a buyer perspective,
- overcoming challenges and leveraging findings when choosing an ideal candidate among several perfectly fine suppliers.
- making the offer,
- preparing for RFI/RFP.
Don’t miss this session and get loads of insights for smart TMS selection.
Localization M&A, Quo Vadis?
The industry’s latest M&A operations show that more than ever localization is a “hot commodity” for different kinds of investors. PE, venture capital and existing companies are all longing for the stable growth that the industry has provided for the last decade.
In this panel 3 M&A experts will be sharing their strategic views and opinions on
- the trends of the past,
- the most recent M&A operations,
- their impact on the companies involved,
- the industry as a whole, and what its future looks like.
Join the panel to discuss the ways changing M&A landscape can impact your brand.
Selecting a loc model and a loc vendor
If you want to know more about localization models, RFPs or just curious how companies organize their localization internally this is the right session for you.
In the first part we will discuss ways to address localization under different models with detailed insights into the pros and cons of each model.
In the second part we will uncover criteria that will help you select a perfect localization supplier.
This session will be useful for localization professionals with any level of industry knowledge trying to optimize their vendor selection process.
What everyone should know about good marketing localization
The session offers a brief overview of marketing localization, covering important processes, including research like A/B tests and usability studies, as well as topics like visual asset selection and assessing transcreation quality.
You’ll also learn what localization can entail, what customers normally expect from their localization service providers, and a lot more.
If you are working for an LSP you will also find out what your clients expect. As someone working in software and helping content localization there are interesting things to learn from marketing localization.
Multilingual content delivery at scale
Continuous localization is something usually associated with software development. However the same principles can be applied to other content — marketing, or support.
In this talk we will describe how a new approach to building connectors enables scalable continuous multilingual content delivery.
In June 2021, Slack launched a localized version for Russian users, which became their 12th language.
Though the localization team already had experience in launching new languages, Russian being a Slavic language, presented several linguistic, cultural and technical challenges.
Join this session to find practical examples of how Slack faced them and planned for a smooth launch.
The big localization industry consolidation – how to compete against the big LSPs
The localization industry is consolidating with global agencies growing larger and larger. M&A activity is heating up and the air for local, specialized LSPs is getting thinner. Founders and CEOs of three LSPs will discuss their experiences in competing against bigger LSPs.
What are their strategies for retaining clients and winning over new prospects? How do they differentiate themselves?
The panelists, who are experienced founders and CEOs at small and medium sized localization businesses will talk about
- a variety of approaches to building and growing localization businesses in a competitive environment,
- what it takes to compete with and win against the likes of the largest LSPs in the world,
- the power of true complementary service quality, industry focus, and local presence.
The panel is aimed at attendees who own, manage and work for small and medium-sized LSPs, but also at buyers looking for the right commercial partners.
Find out more about the power of true complementary, service quality, industry focus, and local presence.
Networking on Global
LocLunch Day – November 12
LocFromHome & LocLunch have one common goal - to unite
people interested in topics like I18n, L10n, G11n, global
brand management, marketing, and translation software
development. That’s why we decided to pull our efforts
together and organize a Global LocLunch Day. It will take
place the day after the LocFromHome globalization festival,
so you'll have plenty to share and discuss!