Conference videos available

Pre-register for the next LocFromHome

Save your spot for the next LocFromHome already now and we will keep you updated on the event date.
Have some ideas for the topic or panel discussion? Send them to kate@smartcat.com

Lineup

10:00 am UTC

Warm up

10:10 am UTC Headliner

Turning market insights into metrics: how to communicate the power of localization

At Canva, the Global Services group is responsible for the globalisation of company strategies and localized product development. Much of what the team does is informed by local market landscaping research and insights, outlining opportunities for growth.

The speaker will walk you through

  • examples and insights that our teams have produced,
  • the subsequent initiatives they drove,
  • the resulting market growth impact they had.

Join this session if you’d like to learn how your brand can benefit from market research from real examples.

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Rachel Carruthers
Rachel CarruthersHead of Internationalisation and localization
11:00 am UTC

Social selling: why you should care and how to do it right

When Covid-19 hit the world, social media was already a part of our life, but its implication with us has been greatly increased by the pandemic and its consequential digitization.

In this panel discussion, you will learn

  • the right way of using social media as a selling mechanism,
  • how different platforms are used in different parts of the world
  • why you can’t use the same social selling strategy on different platforms but not because of the language or cultural differences.

Take part in the discussion to learn some smart social selling tricks straight from the source.

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Tim Hughes
Tim HughesCEO and Co Founder
Bernie Wong
Bernie WongFounder
Lahcène Guerrouj
Lahcène GuerroujManager, Content Marketing Strategy EMEA
Yuka Nakasone
Moderator: Yuka NakasoneChief Strategist
12:00 pm UTC

Break

12:10 am UTC

Panel: it’s budgeting season! How localization pros plan their budgets

Every year localization managers need to face the same exhausting exercise: calculate the budget they’ll need for the year ahead, considering all the expected requirements… while keeping an eye out on the unexpected!

In this panel discussion, we will have three localization professionals with extensive experience tell their colleagues about

  • the challenges and opportunities of creating and presenting a localization budget within large organizations,
  • the best practices when it comes to budgeting depending on your stage in the localization journey,
  • common pitfalls and strategies to avoid these,
  • tools to use.

This panel will provide clear takeaways for all localization managers with similar challenges.

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Julio Leal
Julio LealHead of Operations
Valeria Nanni
Valeria NanniPrincipal localization Manager
Miguel Sepulveda
Miguel SepulvedaGlobal Localization Manager
Belén Agulló García
Moderator: Belén Agulló GarcíaVP of Learning & Lead Media Researcher
1:10 pm UTC

Hidden waste in the localization end-to-end process

Managers often misunderstand or fail to see how unnecessary waste in the localization end-to-end impacts its cost and performance.

We are eager to

  • share a few stories and examples of how to detect hidden waste in the localization end-to-end process,
  • share our best practices and show you the tools we use on a daily basis,
  • help you tap into new space for process innovation.

Any localization or project manager seeking to boost their team’s performance is sure to benefit from this session.

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Roman Civin
Roman CivinProcess and Technology Consultant
1:40 pm UTC

Break

1:50 pm UTC

Translation triangle redefined: the unlikely solution for Continuous Localization

LSPs (translation agencies) waterfall-type processes often slow down their clients' agility and global expansion efforts.

However, leaving them out of the process is not smart either, as they possess lots of expertise, contacts and translator community experience.

We created an experimental solution that

  • let translators earn more,
  • gave LSPs a steady (but rather different) source of income,
  • helped us find a scalable, efficient way to make our products work for multiple markets,
  • led to creation of a truly collaborative environment.

This case study might be of interest for localization professionals of all kinds looking for a solution to streamline their workflow.

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Semir Mehadzic
Semir MehadzicProduct Manager
2:30 pm UTC

Mental health in the workplace: the coming revolution

Since the start of the pandemic we have seen an acceleration of the industry’s evolution toward a more matured stage of Industry 4.0 and Society 5.0 where we are more connected and digital.

However, human beings need time to process a change and adapt to the new environment. A spike in mental health issues has put this topic firmly in the spotlight, both on individual and corporate level.

The panel will discuss

  • how mental well-being affects business results and company reputation,
  • employers’ responsibility in this very personal matter,
  • the need to invest in the employees’ mental health.

Take part in the discussion to get some advice on your team management in the new normal.

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Michal Antczak
Michal AntczakHead of Localization Technology
Rachida Chekaf
Rachida ChekafHead of Translations
Mairead deBlaca
Mairead deBlacaGlobal Head of Culture and Communications
Yuka Nakasone
Yuka NakasoneChief Strategist
Ágnes Gazsó
Moderator: Ágnes GazsóAutomation Consultant
3:30 pm UTC

Expecting a TMS: 9 months of wonder, reflection and hard work!

Сhoosing a TMS is exciting, but is neither easy nor fast. When we just started we didn't know that it would take exactly 9 month to prepare and hold a TMS selection project.

I would like to share our experience in

  • launching and leading a TMS selection project from a buyer perspective,
  • overcoming challenges and leveraging findings when choosing an ideal candidate among several perfectly fine suppliers.
  • making the offer,
  • preparing for RFI/RFP.

Don’t miss this session and get loads of insights for smart TMS selection.

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Natalia Kurysheva
Natalia KuryshevaLocalization Project Manager
4:10 pm UTC

Break

4:20 pm UTC

Localization M&A, Quo Vadis?

The industry’s latest M&A operations show that more than ever localization is a “hot commodity” for different kinds of investors. PE, venture capital and existing companies are all longing for the stable growth that the industry has provided for the last decade.

In this panel 3 M&A experts will be sharing their strategic views and opinions on

  • the trends of the past,
  • the most recent M&A operations,
  • their impact on the companies involved,
  • the industry as a whole, and what its future looks like.

Join the panel to discuss the ways changing M&A landscape can impact your brand.

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Benedikt Grimm
Benedikt GrimmM&A specialist
Vassilis Chamalidis
Vassilis ChamalidisDirector and M&A specialist
Florian Faes
Florian FaesManaging Director
Rodrigo Christina
Moderator: Rodrigo ChristinaGroup localization Customer Experience Champion
5:20 pm UTC

Selecting a loc model and a loc vendor

If you want to know more about localization models, RFPs or just curious how companies organize their localization internally this is the right session for you.

In the first part we will discuss ways to address localization under different models with detailed insights into the pros and cons of each model.

In the second part we will uncover criteria that will help you select a perfect localization supplier.

This session will be useful for localization professionals with any level of industry knowledge trying to optimize their vendor selection process.

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Jorge Russo dos Santos
Jorge Russo dos SantosLocalization Project Manager
6:10 pm UTC

Break

6:20 pm UTC Headliner

What everyone should know about good marketing localization

The session offers a brief overview of marketing localization, covering important processes, including research like A/B tests and usability studies, as well as topics like visual asset selection and assessing transcreation quality.

You’ll also learn what localization can entail, what customers normally expect from their localization service providers, and a lot more.

If you are working for an LSP you will also find out what your clients expect. As someone working in software and helping content localization there are interesting things to learn from marketing localization.

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Soeren Eberhardt
Soeren EberhardtGlobal Site Manager
7:10 pm UTC

Multilingual content delivery at scale

Continuous localization is something usually associated with software development. However the same principles can be applied to other content — marketing, or support.

In this talk we will describe how a new approach to building connectors enables scalable continuous multilingual content delivery.

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Igor Afanasyev
Igor AfanasyevSenior Product Manager
7:50 pm UTC

Break

8:00 pm UTC Headliner

Privet Russia!

In June 2021, Slack launched a localized version for Russian users, which became their 12th language.

Though the localization team already had experience in launching new languages, Russian being a Slavic language, presented several linguistic, cultural and technical challenges.

Join this session to find practical examples of how Slack faced them and planned for a smooth launch.

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Astrid Bonaccorsi
Astrid BonaccorsiLocalization Strategist
8:50 pm UTC

The big localization industry consolidation – how to compete against the big LSPs

The localization industry is consolidating with global agencies growing larger and larger. M&A activity is heating up and the air for local, specialized LSPs is getting thinner. Founders and CEOs of three LSPs will discuss their experiences in competing against bigger LSPs.

What are their strategies for retaining clients and winning over new prospects? How do they differentiate themselves?

The panelists, who are experienced founders and CEOs at small and medium sized localization businesses will talk about

  • a variety of approaches to building and growing localization businesses in a competitive environment,
  • what it takes to compete with and win against the likes of the largest LSPs in the world,
  • the power of true complementary service quality, industry focus, and local presence.

The panel is aimed at attendees who own, manage and work for small and medium-sized LSPs, but also at buyers looking for the right commercial partners.

Find out more about the power of true complementary, service quality, industry focus, and local presence.

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François Chartrand
François ChartrandCEO
Marina Ilari
Marina IlariCEO
Kåre Lindahl
Kåre LindahlCEO
Rinaldo Dieziger
Moderator: Rinaldo DiezigerManaging Partner
9:50 pm UTC

Wrap up

Speakers

François Chartrand

François Chartrand

CEO at Versacom in

company


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Networking on Global
LocLunch Day – November 12

LocFromHome & LocLunch have one common goal - to unite people interested in topics like I18n, L10n, G11n, global brand management, marketing, and translation software development. That’s why we decided to pull our efforts together and organize a Global LocLunch Day. It will take place the day after the LocFromHome globalization festival, so you'll have plenty to share and discuss!

LocFromHome

Dresden

Istanbul

Cairo

Magdeburg

Athens

Accra

Montevideo

Dublin

Pyatigorsk

Moscow

Saint Petersburg

Genoa

Milan

Raamsdonksveer

Nijmegen

Kuala Lumpur

Singapore

San Diego

Monterey

Dallas

Choose your location from the list below and join our global networking on November 12 (times vary depending on the region, see the event details).
Are you a LocLunch Ambassador and want to join the Global LocLunch Day? Contact Kate Ozerova at kate@smartcat.com

Want to become a LoсLunch Ambassador? Learn more about LocLunсh on their website or in the Linkedin group.
Dresden
13:00 CET • Nov 12
English
Online
Hosts:
Jessica Grimm
Genoa, Milan
12:00 CET • Nov 12
English
Online
Hosts:
Daniela D´Amato
Diego Cresceri
Istanbul
16:00 GMT+3 • Nov 12
English
Online
Hosts:
Olga Hergül
Pyatigorsk, Moscow, Saint Petersburg
12:30 GMT+3 • Nov 12
English
Online
Hosts:
Marina Sizova
Irina Rybnikova
Ilya Mishchenko
Raamsdonksveer, Nijmegen
11:00 CET • Nov 12
English
Online
Hosts:
Nancy Hähnel
Andrew Hickson
Cairo
20:00 EET • Nov 12
English
Online
Hosts:
Nada Magdi Zahran
Magdeburg
15:00 CET • Nov 12
German
Online
Hosts:
Ann Kathrin Theil
Singapore, Kuala Lumpur
18:00 MYT • Nov 12
English
Online
Hosts:
Sankeshwari Deo
Marcello Lavorgna
Athens
18:00 EEST • Nov 12
English
Online
Hosts:
Nadia Anagnostopoulou
Effie Emmanouilidou
Lubinka Dimitrova
Accra
14:00 GMT • Nov 12
English
Online
Hosts:
Ady Namaran
San Diego, Monterey, Dallas
11:00 PST • Nov 12
English
Online
Hosts:
Marina Gracen-Farrel
Paul Barlow
Stefan Huyghe
Montevideo
17:00 GMT-3 • Nov 12
Spanish
Online
Hosts:
María Paula Plazas
Dublin
15:00 GMT • Nov 12
English
Online
Hosts:
Mario Pluzny


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Our Media Partners

Slator is the most up-to-date source of news and analysis covering language services, technology, insights on demand drivers, funding, talent moves, and more. Our platforms include the Slator.com website, SlatorPod podcast, SlatorCon conference series, bespoke advisory and research, free and exclusive access to news.
For more than 30 years MultiLingual has been serving as the world’s source of information for the language industry. Through our magazine, newsletter, website, YouTube channel, and social media platforms you will find anything you need to know about industry related events, news, development and opportunities.

Pre-register for the next LocFromHome

Save your spot for the next LocFromHome already now and we will keep you updated on the event date.
Have some ideas for the topic or panel discussion? Send them to kate@smartcat.com

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