Creative Marketing Translation: Resonate in Every Market

Creative marketing translation, also known as transcreation, goes beyond literal, word-for-word translation. It adapts your core marketing message, including slogans, idioms, and cultural references, to resonate authentically with a target audience. Smartcat facilitates this by combining powerful AI with a collaborative platform for expert human reviewers.

Standard translation focuses on linguistic accuracy. In contrast, creative and marketing translation prioritizes cultural adaptation and emotional impact to ensure the original intent and persuasive power of your campaign are preserved. Smartcat's workflow is specifically designed for this creative process, unlike traditional tools focused on simple text conversion.

Yes, in a hybrid model. Smartcat’s AI generates high-quality, on-brand creative drafts in seconds, handling the initial heavy lifting. Our platform then enables seamless collaboration with human creative reviewers who add the final layer of cultural nuance, wit, and artistic flair. This AI + Human approach delivers both speed and quality.

Through a suite of powerful tools. Centralized glossaries ensure key brand terms are always used correctly. Translation Memory stores your approved translations for reuse. Most importantly, our AI continuously learns from every edit your team makes, ensuring your unique brand voice is reflected consistently in every language.

Absolutely. Smartcat is a central hub for all your localization efforts. You can invite your internal team, existing agency partners, and freelance creatives into a single, unified workspace with unlimited seats. You can also hire vetted experts from our marketplace to augment your team.

You can manage any type of content required for a global campaign. This includes ad copy, social media posts, video scripts, websites and landing pages, email newsletters, press releases, and product descriptions. The platform natively supports over 50 file formats.

By enabling a simultaneous workflow. The traditional model is sequential: create content in one language, then hand it off for translation. With Smartcat, you create and localize at the same time. This eliminates handoffs and communication delays, allowing you to launch in all markets on day one.

Smartcat's platform is ideal for multilingual SEO. You can include localized keywords in your glossaries to ensure they are incorporated by the AI. Furthermore, you can collaborate with in-market reviewers from our marketplace to research and validate SEO strategies for each specific region.

Your data security is paramount. Smartcat is SOC 2 Type II compliant and utilizes end-to-end encryption to protect your information. Your campaign strategies, creative assets, and all project data are safeguarded with enterprise-grade security protocols.

Yes. You can sign up for a free trial to explore how Smartcat can transform your creative translation brand marketing process. Experience firsthand how our platform can help you launch global campaigns faster and more effectively.