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Today’s companies need to deliver their content instantly across the globe. But this is not possible if you keep exchanging endless emails and files to get content localized. The only way to stay globally relevant is to connect the whole multilingual content delivery loop. That’s what we call Connected Translation.
Why all the fuss?
It drives sales, marketing, user engagement, and even user experience. Essentially, every company is a media company today.
Successful businesses no longer compete on features. They compete on the brand, driven by storytelling, which means they have to create more content than ever before.
The new content is:
Flowing continuously instead of coming in separate orders.
Urgent — expected to be done in hours, not days.
Large in overall volume, but tiny when it comes to individual pieces.
Over recent years, monolingual content delivery has become robust, continuous, automated, and omnichannel.
Multilingual has not. Most vendors manage processes just like they did 10 years ago, in a manual and disconnected fashion.
In the content economy, disconnected approaches to translation are failing.
Why and how does Сonnected Translation help?
A system is as productive as its most unproductive part is. To be up to speed with your customer’s demands, you have to rethink:
Not emails and files, but an automated, real-time connection to where your customers store their content. Whether it’s a WordPress website or a Github repository, you must be able to grab anything new lightning-fast. When you’re done, you want it pushed back with no additional effort.
Sending emails to a dozen translators, waiting for their replies, discussing terms can take hours. You don’t want this. You want a “power on” button that automatically brings all the relevant people into a process so they can start working right away.
Splitting files? Waiting for translators to finish their work for editors to start theirs? Running mile-long email threads to discuss context? Oops, you’re already behind a deadline. Connected Translation happens in real time, collaboratively, and within context.
The customer wants to storm a new market and you don’t have translators in that pair? You get a dream order to translate a million words — a catch — in one week? This is a clear no-go unless you have a way to go to an integrated marketplace and bring new people in a few clicks. Connected Translation does that.
Last but not least, if you work well, you will end up having dozens or hundreds of vendors around a world. Wondering if you can pay them one by one? Forget it, or transform yourself into a bank. With Connected Translation, you pay once to a single source and forget about further payout hassle.