How Kaseya Used Global Content Workflows to Maximize Product Launch Revenue
Kaseya, the leading global provider of AI-powered IT management and cybersecurity software, faced a global software rollout process that delayed product releases and limited the scope and scalability of localization efforts. Vendor dependencies meant weeks of turnaround, mounting costs, and missed market momentum.
With Smartcat, Kaseya achieved day-one global launches across 10+ languages—ensuring international revenue isn't left on the table while competitors move faster.
Key takeaways
70%
reduction in localization costs
savings reinvested into 8+ additional languages
10+
languages
across multiple product lines, without increasing budget
Minutes
not weeks
UI localization now happens within development cycles
Entire team
redirected from vendor management
Product Documentation now focuses on product innovation, regional expansion, and interactive content
Ellen Kelly
Director of Product Documentation, Kaseya
Key outcomes
Removing those limitations enabled broader localization efforts across multiple products, documentation sets, and languages.
Localization became a strategic capability, not a blocker: Teams now plan localization as part of product strategy—launching globally on day one rather than treating international markets as an afterthought.
Automated workflows powered by integration: GitHub integration turned development and localization into one synchronous process.
Team autonomy drove speed: Different departments gained tools to manage their own localization, enabling rapid scaling without central team bandwidth constraints.
Ambitious global expansion held back by traditional global content workflows
Kaseya's localization process had become a tax on global growth. Every translation request—no matter how small—required a vendor quote and internal approval. Even minor UI string changes took days to process through the procurement cycle.
This meant:
Development cycles moved in days; localization lagged in weeks. International customers regularly received updates weeks after English-speaking markets.
Only two languages and a handful of product lines were being localized—not because demand was low, but because the vendor model was too rigid and expensive to expand.
Ellen Kelly
Director of Product Documentation, Kaseya
The breaking point came when Kaseya recognized that their international growth ambitions were fundamentally incompatible with their localization infrastructure. They needed a model that could match the velocity of modern software development—not one that required weeks of lead time for every change.
Scaling a global software business without slowing development
Kaseya's requirements were clear: eliminate vendor dependencies, integrate directly into existing development workflows, and give product teams autonomy to localize without waiting on central approvals or external pricing. The solution needed to work at the speed of continuous deployment, not the speed of traditional translation procurement.
Smartcat integrated into their development workflow, collapsing global product launches into a single automated process. When developers commit UI strings, they're automatically synced to Smartcat for translation.
Completed translations flow back into the repository without manual intervention. The localization team shifted from managing handoffs to managing quality.
Ellen Kelly
Director of Product Documentation, Kaseya
The result
The impact was immediate: product releases that previously required weeks of localization lead time now launch simultaneously across all markets. International customers receive the same product, at the same time, as English-speaking markets.
Product teams freed up to focus on strategy, not coordination
The shift to Smartcat didn't just accelerate localization—it fundamentally changed how Kaseya's teams operate. With vendor dependencies eliminated and self-service access enabled, product teams gained autonomy they'd never had before.
Documentation at scale
Documentation now keeps pace with product development, ensuring products realize value faster. Now, international customers have access to the same resources as English-speaking users.
Ellen Kelly
Director of Product Documentation, Kaseya
Delivering multilingual training content
Global readiness extends beyond product UI and documentation. Kaseya leveraged Smartcat to localize training content ahead of its product rollout, enabling international teams to onboard customers from day one—without delays for translated materials.
A full video training series in five languages, which would previously have been deprioritized due to bandwidth limitations, was completed independently—eliminating the need for dedicated localization teams or vendor coordination.
Business outcomes: global growth, agility, and ROI
Kaseya's localization transformation demonstrates what's possible when localization becomes a strategic capability rather than an operational burden:
Localization initiatives expanded across more than 10 languages and multiple product areas
70% localization cost savings redirected to global product launch expansion
Time-to-market eliminated as a localization constraint—products launch globally on day one
Team autonomy enables the business to pursue opportunities that were previously impossible
For Kaseya, localization is no longer a barrier to global growth. It's a competitive advantage.
Join global technology leaders like Kaseya in eliminating global rollout bottlenecks and protecting international revenue.