How to count words using free online word and character counters

Updated December 21, 2019
Word counter - Smartcat blog
Kacie Saxer-Taulbee
Edited by
Kacie Saxer-Taulbee

Kacie Saxer-Taulbee is a data-informed content leader with a background in high-scale B2B SaaS, legal tech, and insurtech. Currently the Director of Content and Strategic Brand at Smartcat, she leads the company's global storytelling efforts, harmonizing thought leadership with AI-powered localization and multilingual communication. Her work has been featured or quoted in Business Insider, ABC News, Yahoo Finance, The Seattle Times, Property Casualty 360, The Balance, FinTech Global, and Insurance Business America. She prioritizes rigorous research and analysis to provide enterprise corporations with the best information to address their agentic AI and global content needs

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Nicole DiNicola
Reviewed by
Nicole DiNicola

Nicole DiNicola is a high-performing and empathetic global marketing leader with over 15 years of experience in the fast-paced B2B tech industry. Currently the Global VP of Marketing at Smartcat, she leads a full-stack global team focused on building awareness, driving growth, and enabling internal and external customers throughout the customer journey. Nicole is a “Scale Up” marketing expert with deep expertise in GTM strategy, product marketing, and account-based initiatives. She has held leadership roles at Qualtrics, Smartsheet, Citrix, and SOCi—where she most recently led the launch of the world’s first CoMarketing Cloud, an AI-powered local marketing platform. She is known for creating scalable marketing organizations that align cross-functional teams around common goals, maximizing resources and results. As a customer-first innovator, she leverages data and insights to shape clear and compelling messaging in complex, competitive markets. Nicole is also a passionate advocate for new moms in the workplace and women in tech. Outside of work, she’s a runner, reader, and imaginative mom to two young children.

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In a world dominated by social media threads, in-app messages, meta descriptions, and targeted content marketing, it’s important to keep track of the exact quantity of words and characters — especially for copywriters, marketers, and anyone whose services deal with text.

Table of Contents:

Keep precise control over the cost of your translations

To make it easier for you, we’ve made this super-simple word counting tool. Simply paste your text below, insert the expected cost per word, and you will receive an approximate cost of work — whether copywriting, editing, translation, or otherwise:

What are some other ways to count characters?

How to use the word counter in Microsoft Word

Open the document that you want to count the characters in. Click the “Review” tab. Click “Word Count” in the Proofing section. The Word Count window opens and displays the number of characters in the document with and without spaces. The same feature can also be found under the “Tools” menu bar.

MS Word allows you to keep careful track of the words in your document

How to count characters in Microsoft Excel

When you need to count the characters in an Excel spreadsheet, use the LEN function-which counts letters, numbers, characters, and all spaces. To use the function, enter =LEN(cell) in the formula bar, then press Enter on your keyboard. If you need to count characters in multiple cells, apply the same formula to multiple cells, enter the formula in the first cell and then drag the fill handle down (or across) the range of cells.

A simple formula counts the characters in any Excel spreadsheet

If you want to count words, here’s a simple trick: First, use the SUBSTITUTE function to replace all spaces with empty text, and then count the difference. The final formula should look something like =LEN(A1)-LEN(SUBSTITUTE(A1, " ", ""))+1.

How to count the words in Google Docs

To find the count of words, characters, and pages, within a Google Doc, navigate to the “Tools” menu at the top of the page and select the Word Count option.

Google Docs word count is found in the drop-down menu or via a quick keyboard shortcut (⌘+Shift+C on a Mac or Ctrl+Shift+C on Windows)

Make your translations quick and cost-effective with Smartcat

What about web content?

Both Firefox and Chrome have a range of word counter tools available for installation, for example:

  • Word Counter Plus

  • XTranslate

  • Word Count Tool

  • Word Count

These plugins and extensions provide detailed stats on your text, such as the number of words and characters, as well as the average and longest word length.

I need something more sophisticated

Whilst these free tools are largely sufficient for the average day-to-day user, those requiring a more complete package might be left wanting. In this case, we suggest you take a look at getLoc, which provides in-depth statistics on unique segments of text, allowing the user to take complete control over each and every aspect of a document or website. By deploying a specialist word counter tool, getLoc delivers the capability to target unique words and understand specific keyword density within selections of text.

Is translating your content something you consider after you’ve done with word counting? Then check out Smartcat and specifically its marketplace of 250,000+ professional translators.

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