How to use videos in influencer marketing


This article is provided by Jennesa Ongkit, a content writer at VEED.IO – an online video editing platform.  

Are you an influencer looking for new and interesting ways to market your brand? Or are you a business owner interested in using influencers to promote your products or services? If so, you might want to think about including videos in your marketing strategy.

While it may seem like a relatively new concept, influencer marketing has actually been around for quite some time. One of the first instances dates back to 1760 when Wedgwood, an English potter, manufactured a tea set for the wife of King George III. Royalty was the influencer of the day, and Wedgwood soon positioned his brand as "Royal" approved.

In recent years, we've seen the rise of social media influencers who have used their massive follower counts to gain brand sponsorships and endorsements. And now, with the rise of platforms like YouTube, TikTok, and Instagram, we're seeing even more influencers using videos to promote themselves and their products.

There are several reasons why videos are such an effective marketing tool.

  • In a study by Google, 84 percent of respondents claimed that watching a brand's video persuaded them to purchase a good or service
  • 69 percent of respondents in research by Wyzowl stated that if they wanted to learn more about a product or service, they would prefer to watch a brief video about it
  • Oberlo found that videos are consumers' favorite type of content
  • A report from Small Business Trends says that videos are being shared 12 times more than texts and images combined

It's clear that videos are an excellent way to reach your target audience, but how can you leverage this powerful tool? In this article, we'll explore different types of videos you can use for your influencer marketing campaigns.

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5 Types of Videos For Your Influencer Marketing Campaigns

1. Unboxing Videos

Unboxing videos are exactly what they sound like: videos in which an influencer unpacks and shows a new product. These videos can be helpful for brands, as they provide a close look at the product and can create a lot of excitement around new releases.

Unboxing videos can work for just about anything – not just expensive electronic items but food products, beauty supplies, toys for kids, and clothing.

What matters is that both the product and the packaging are interesting enough to watch, and that viewers will get something out of seeing it used for the first time.

Unboxing videos often include the influencer's thoughts and reactions to the product, which can give viewers a more personal and relatable perspective.

2. Haul Videos

Haul videos are similar to unboxing videos, but instead of featuring a single product, they show multiple items that the influencer has recently purchased or received from a brand.

These videos can help give viewers an idea of what products certain brands are offering and how to use them.

Haul videos also create an intimate connection with their audience because they feel like they're going on a shopping trip with them. Fans love to see what influencers think about the products they buy.

3. Tutorial Videos

Many people enjoy watching tutorial videos because they can see exactly how the product is supposed to be used. This type of video is also convenient for people who are short on time and just want to get the information they need without reading through a lot of text.

This can be especially helpful with complex products requiring assembly or multiple steps. Plus, they can help viewers understand how to use a product in conjunction with other products.

4. Live Streams

Live streaming is another option to connect with audiences in real-time. By broadcasting themselves and their activities, influencers can create an intimate and interactive experience that makes viewers feel like they are there with them.

This unique form of communication also allows influencers to share their authentic selves with the world, building trust and rapport with their followers.

5. Product Reviews

Product reviews are a great way for influencers to share their honest opinions about a brand's products. These videos can help viewers decide whether or not a product is right for them, and also provide valuable feedback for the brand.

In many cases, influencers can provide a more personal account about a product than a standard commercial or advertisement by the brand. This might be especially useful for viewers seeking an unbiased product review.

Reviews can also be helpful for brands, as they can provide valuable insights into how consumers receive their products.

How to Make Effective Videos

Here are some tips to make effective videos for your marketing campaigns:

Don't be scripted

When you're creating videos for your audience, it's important to remember that you're not just doing it for the money. You're doing it because you want to create a genuine connection with your fans; a connection that is built on trust and honesty.

Sure, you can have an outline of what topics to cover and how long each section should be, but don't write out every single word in advance. If you do that, it will not feel genuine , and people will pick up on that right away!

Create an engaging thumbnail image

A good video thumbnail is like an advertisement for your video, so it should be simple but compelling. How it looks can determine whether people decide to stay or move on to the next video.

You first want to choose an eye-catching video frame. This could be a close-up of your face as you talk into the camera or an interesting picture you've taken while traveling – whatever fits your message and helps your audience connect.

Add transcripts and translations

It's essential to think about how your videos will be seen by everyone, including those who might not speak the same language. Transcripts and translations can help ensure that your content is seen by as many people as possible.

The idea of having both transcripts and translations might seem like too much work, but with the right transcription and translation software tools, it can be done quickly and easily.

Always consider your viewer's perspective

If your goal is to present a product or service, then you need to ensure that you're creating content that will appeal to the people watching it.

Think about what kinds of things your viewers want to see, and not just about copying the most trending videos on YouTube. If you know exactly what that is, it becomes much easier to make videos people actually want to watch.

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Boost your brand with video

If you're looking to expand the reach of your influencer marketing campaigns, videos might be exactly what you need.

Whether you use a phone, a tablet, or a DSLR camera, if you know what to include in your videos and how to go about making them, you'll be on your way to boosting your brand credibility and strengthening relationships with potential customers.