BlogHow to ensure effective usage of Smartcat on a daily basis

How to ensure effective usage of Smartcat on a daily basis

Turn Smartcat licenses into daily use. Close adoption gaps, simplify onboarding, and improve AI translation quality and ROI with free resources.

Loie Favre is a trilingual content and AI leader at Smartcat who builds LLM-powered content systems and leads global go-to-market initiatives rooted in localization expertise. She writes practical guidance on AI translation, localization ROI, L&D globalization, and multilingual content operations for enterprise teams.

Learn about our editorial policies

6 min read

Try Smartcat

See how your team can translate everything, in every language your customers speak.

Book a demo

Start free trial

No credit card - 15-day trial

You gave your team licenses. You ran the training. But a few months later, some people still aren't really using Smartcat. They translate by hand, find workarounds, or quietly avoid the platform.

If that sounds familiar, don't worry. It doesn't mean your rollout failed. It happens on lots of teams, and it's an adoption problem, not a technical one. Adoption problems can be solved.

Here's why it matters. Smartcat gets more valuable the more your team uses it. Every project adds to your reviewed translations and terminology, which makes AI translation more accurate over time. When people work outside the platform, their work never makes it back in. Good onboarding isn't a box you tick once. It's how you make sure you get the full value from your investment.

Key takeaways

  • Low platform adoption is an organizational challenge, not a technical failure. Identifying whether your team faces a usability gap or resistance to change allows you to apply targeted strategies that encourage daily platform usage.

  • Gradual, phased rollouts deliver better long-term engagement. Starting small with pilot groups and demonstrating tangible results using authentic team content builds organic momentum across departments.

  • Simplified onboarding and workflows reduce user friction. Utilizing pre-configured project templates, role-specific access, and streamlined review stages helps team members build confidence quickly.

  • Continuous monitoring and ongoing training sustain adoption over time. Leveraging built-in project analytics helps track usage patterns, celebrate early wins, and proactively support team members who fall behind.

💡
Take the onboarding course ‘Getting started with Smartcat’
The free, self-paced course provides an interactive learning experience that’s easy to follow.

First, find out why

Start by working out which of two problems you're facing.

A usability gap. People want to use Smartcat but get stuck. Maybe a step is unclear or a template doesn't fit how they work. So they give up. The fix is simple: a quick training session, a template tweak, or a visit to the Support Portal.

Resistance to change. Some people are comfortable with their old way of working, like manual translation or spreadsheets, and switching feels like extra work. That's completely human. What helps is making the switch easier and building confidence with small wins.

Most teams have both. Start with the bigger one.

Warning signs to watch for

People rarely say it out loud, so watch for these signs:

  • Content gets translated, but not in Smartcat. That means someone is still working the old way. Their work isn't saved to your translation memory or checked against your glossary.

  • People skip training. Often the person doesn't see the value yet, or feels a little behind. A friendly one-on-one can help more than another group invite.

  • One team lags while others are fine. If one office or region struggles, the cause is probably local. Maybe a manager isn't backing the change yet.

Roll it out in small steps

Start small. You don't need to win everyone over at once.

  1. Pick a pilot group. Choose a small, willing team or one champion, ideally someone their peers respect.

  2. Use their real content. Run their actual work through Smartcat, not a generic demo. People trust results they see on material they know.

  3. Let the results speak. Once the pilot group gets a clear win, like faster turnaround, less rework, or consistent terminology, let word spread. Colleagues are often your best advocates.

This takes longer than a big announcement, but the change lasts.

How Cummins built their Smartcat proof of concept

Nicole Morgan, Director of Global Sales and Aftermarket Enablement at Cummins, ran a real test instead of asking people to just trust it. Her team evaluated a crucial, intricate document—the Mining Value Package—which is an extensive PowerPoint presentation designed to demonstrate total cost of ownership and technical advantages to clients.

Make the first experience simple

A good first experience builds confidence:

  • Use project templates. A project template already includes languages, workflow stages, translation memory, and glossary. Users pick one from the home screen and start working.

  • Start with a two-stage workflow. AI translation plus one review stage works for most content. You can add more stages later.

  • Show people only what they need. If someone only reviews translations, they just need the Editor (here's how to review AI translations). User roles let you keep admin and template settings with the people who own those tasks.

Help long-time users keep up

Teams that have used Smartcat for a while can miss out too. They stick to what they first learned and miss new features. That's easy to fix:

  • Join Smartcat Webinars, such as the Smartcat Live: The Quarterly Launch.

  • Hold short internal refresher meetings with your team, about once a quarter.

  • Introduce one new feature at a time, and show how it helps that team.

  • Keep these sessions separate from new-hire onboarding.

New team members can start with the Getting Started guides instead.

Track your progress

Adoption is often invisible until you look for it. Smartcat's project statistics show how much work each person was assigned and completed on each project. This lets you see who's really using the platform.

Use them to:

  • Check in now and then on teams you're unsure about.

  • Celebrate early wins. Share a pilot team's strong results with leadership and other teams.

  • Offer support early. If someone hasn't completed any work for a while, reach out for a friendly, low-pressure chat.

Onboarding with Smartcat: resources to help you

Strong adoption starts with strong onboarding. When people learn Smartcat in a way that fits their job, they're much more likely to make it part of their day. Here's what's available to help.

Getting Started guides by role

Each guide focuses on what matters most for that role:

Getting Started guides by department

The Getting Started with Smartcat course

Prefer to learn step by step? This free, self-paced course takes you from a new account to running your first translation project on your own, in about 60 minutes. It's a great fit for new hires, pilot groups, and anyone who wants a refresher.

You don't have to do this alone

If you've tried a pilot, simplified the workflow, and adoption is still stuck, reach out to your account team. Ask for a re-engagement session for the specific team or region that's struggling.

If the problem keeps coming up across teams, ask for a dedicated contact to track adoption with you. These requests are a normal part of a growing rollout. Helping you get the most out of Smartcat is exactly what your account team is there for.

Schedule a Smartcat re-engagement session
Review how to use Smartcat or new features and functions.
💌

Subscribe to our newsletter

Email *

Sophie Baye
Edited by
Sophie Baye

Sophie Baye is Market Narrative and Communications Manager at Smartcat, where she shapes the company's market narrative across thought leadership, executive communications, and brand storytelling. With a background in organic social strategy, creative production, and community building across travel, hospitality, technology, and purpose-driven organizations, she turns complex AI and localization topics into human-centered stories that connect with customers and industry audiences.

Learn about our editorial policies

Claire Foster
Reviewed by
Claire Foster

Claire Foster is Director of Customer Marketing and a Smartcat contributor focused on customer marketing, AI-enabled content operations, global go-to-market workflows, sales training localization, and enterprise productivity with agentic AI.

Learn about our editorial policies

Editorial standards

How this onboarding guide was put together

This is practical guidance for teams that already own Smartcat licenses and want more of their people using them day to day. It is an adoption playbook written from customer rollouts — not a product announcement, a benchmark study or a feature list.

  • Every instruction links to Smartcat's own Help Center documentation — 21 articles in all, covering project templates, user roles, the Editor, glossaries, translation memory and project statistics — so you can check each step against the product instead of taking our word for it
  • The Cummins example is not an anecdote: it links in full to the published Smartcat customer story with Nicole Morgan, Director of Global Sales and Aftermarket Enablement at Cummins, and the session recording is embedded above so you can hear it first-hand
  • The Getting started with Smartcat course referenced here is genuinely free and self-paced, and the roughly 60-minute figure is the course's own stated length
  • Written by Smartcat's Senior Manager for AI Marketing Automation, edited by our Market Narrative and Communications Manager, and reviewed by our Director of Customer Marketing — whose team works with customers on exactly these rollouts
  • Dated at publication and corrected openly, never silently rewritten
Read our editorial standards
100+5 star reviews
★★★★★ G2 · 4.6 / 5
“This was one of our first AI investments. What used to take weeks now takes minutes — translation runs in parallel with everything else, and the marketing team owns it end-to-end.”
OS
Ollie Scheers

CTO at Huel

Keep reading

All posts →

How Topcon scaled localization without a large localization team

Brittany Clark

When the Deadline Can't Move: 350 Pages in Four Days

Jane Strickland

The 10 Best PDF Translation Tools in 2026 (Free & Paid)

Maksym Ostapenko

See Smartcat

Translate everything, in every language your customers speak.

One platform for AI translation, human linguists, and the content systems you already use. Start with a demo, or spin up a free workspace.

Book a demo

Start free trial