Smartcat Academy Launches New Course: How to Run Hyper-Personalized, Multimodal Global Marketing Campaigns

Smartcat has opened enrollment for a new, free Academy course teaching global marketing teams how to run hyper-personalized, multimodal campaigns using AI Coworkers.

The course, "How to Run Hyper-Personalized, Multimodal Global Marketing Campaigns," walks marketers through localizing, personalizing, and orchestrating campaign content across markets, languages, and channels — and is available now.

The course is structured across three modules:

Module 1: From Personalization to Hyper-Personalization

Learn why global marketing teams need to move beyond traditional personalization and use AI to create native, relevant campaign experiences across markets.

Module 2: Multimodal Marketing with Expert-Trained AI Coworkers

See how Smartcat's expert-trained AI Coworkers help centralize global content workflows, automate repetitive localization tasks, and support expert review to keep campaigns moving faster.

Module 3: Global Market Adaptation

Explore how to turn campaign strategy into launch-ready localized assets across websites, PDFs, images, and creative collateral while maintaining quality, SEO, compliance, and brand consistency.

The course is aimed squarely at the operational bottleneck global marketing teams face today: campaign content that needs to move across markets, languages, and formats without slowing down launch timelines or requiring teams to burn out keeping pace.

Smartcat points to its own customer results as evidence of what's possible when this workflow is centralized. Babbel, a Smartcat customer, reports saving 31 hours of manual work monthly and achieving a 95% on-time translation delivery rate using Smartcat AI.

"Smartcat AI helped us deliver high-quality content faster, with fewer manual steps and better collaboration," said Theresa Hein, Content Strategy and Localization Lead at Babbel.