What is Russian - English Transcreation?
Transcreation is the process of adapting a text from one language to another, while preserving the meaning and spirit of the original. This may involve adapting the text for cultural differences, or for different media (e.g. adapting a text for a website, as opposed to a print advertisement). Marketing adaptation is a specific type of transcreation that is used to adapt marketing materials for different markets. This may involve adapting the text to reflect cultural differences, or to use local idioms and expressions that will be more familiar to the target audience. Russian is among the most spoken languages in the world. It is the official language of Russia, Belarus, Kazakhstan, Kyrgyzstan, and Tajikistan. It is also spoken in many other countries, including Ukraine, Uzbekistan, Azerbaijan, Armenia, Moldova, and Georgia.