The State of Global Enterprise Growth in 2026
Content demands skyrocketed in 2025. We all felt it. Find out what caused it and how high performing marketing and L&D teams are using AI to move faster and stay compliant in new and existing markets.
Key Report Findings: Preview
Global growth is no longer defined by entering more markets or simply adding more languages. 200 global enterprise leaders shared how AI is helping them launch products faster, support more channels, and deliver relevant and compliant content that performs inside the markets they already serve.
7x
High AI performers are seven times more likely to use AI to significantly accelerate localization workflows.
52%
Of enterprises added new languages in 2025, signaling broader globalization but also increasing operational complexity.
+70%
Of L&D and Marketing teams report at least 25% year-over-year growth in workload. Across teams, content demands are rising sharply.
64%
Of enterprises automate specific tasks.
12%
Operate unified or fully orchestrated stacks.
80%
Of enterprises report faster content creation with AI.
68%
Improved research and summarization— yet end-to-end workflows often remain human-driven.
What’s Standing in the Way of Scalable Global Growth?
Enterprise teams are aligned on the goal of global growth, but execution has become more complex.
Remaining relevant and compliant in existing regions requires more effort.
Teams are managing more languages, channels, formats, and compliance requirements simultaneously, often within the same markets.
AI is widely adopted, but results diverge.
Many enterprises use AI to move faster on individual steps, yet struggle to translate that speed into consistently faster execution and launch cycles.
Operational maturity is the limiter.
Fragmented stacks, limited orchestration, and governance review pace determine whether AI translation actually improves speed and impact at scale.
What You’ll Get From This Report
Who This Report Is For
This report is designed for enterprise leaders responsible for global campaigns, learning, and enablement.
How Industry Complexity Is Reshaping Global Growth
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Benchmark your AI translation maturity, see how high AI ROI teams accelerate localization workflows, and identify what to prioritize to improve speed, compliance, and impact across global markets.