Today’s marketers are expected to do more with AI than generate content. This session focuses on the core AI skills marketing teams need to run high-performing global campaigns—using AI to scale localization, improve conversion rates across markets, and turn multilingual execution into a revenue driver.
The AI skills this session builds
You’ll learn how to apply the core AI marketing skills identified as critical for today’s teams, including:
Prompt engineering: Crafting precise prompts to guide AI in producing on-brand, market-ready content across languages and regions.
Content creation and creative oversight: Using AI for ideation, drafting, and adaptation at scale while maintaining human-led creativity, brand voice, and consistency globally.
Data literacy and analysis: Interpreting AI outputs, spotting issues, and using insights to improve performance across channels in different markets.
Marketing automation and workflow design: Applying AI to reduce manual work (copy/paste, reformatting) so teams can scale omnichannel campaigns efficiently.
AI-driven personalization: Using AI to support localized messaging, market-specific offers, and regionally relevant customer journeys without rebuilding campaigns.
Experience with AI tools and platform: Integrating AI into everyday marketing tools for content, SEO, analytics, and campaign execution, especially for multilingual, multi-market launches.
Data privacy, ethics, and trust: Applying AI responsibly in global marketing, protecting customer data, avoiding errors, and maintaining transparency across markets.
You’ll leave with:
Practical next steps you can apply immediately to global campaigns
A copy of our industry study The 2026 State of Global Enterprise Growth
An AI Skills PDF Guide
A shareable AI Skills certificate for LinkedIn