We’re a global team of writers, editors, researchers, and industry experts passionate about simplifying global content workflows with human and AI collaboration. Our mission is to empower global enterprises to scale productivity, localize smarter, and launch faster.
At Smartcat, we create content at the intersection of language, technology, and enterprise enablement. Our editorial team is committed to delivering insightful, multilingual content that reflects the voice of global businesses—and the future of AI-powered collaboration.
Accuracy that empowers global performance
Our editorial and language experts work across time zones and technologies to ensure every piece of content is well-researched, data-backed, and verified by subject matter specialists. Whether it's a blog, a white paper, or a video script, every asset goes through editorial checks and human-in-the-loop validation. Our content reflects Smartcat’s core mission: to connect people and AI through language.
Integrity aligned with our mission
Smartcat’s editorial independence is non-negotiable. While we are proud to work with enterprise partners, our content is never influenced by commercial interests. Writers and editors are never compensated by business partners or vendors, and our content recommendations are based on research, not revenue. We create content that helps people work smarter, not harder, and do so with clarity, fairness, and a commitment to truth.
Language with clarity, culture, and care
We believe language is the most powerful tool for learning and collaboration. Whether enabling a new market, training digital agents, or supporting an onboarding journey, we create with a deep understanding of cultural nuance, simplicity, and clarity—so your message resonates globally.
Built to scale with your global workforce
As the hybrid workforce becomes the new normal, our content doesn’t just explain—it enables. Every article, guide, and playbook is designed to be useful across functions, markets, and agents—so your organization can scale faster, onboard smarter, and operate like a team of millions with the heart of a startup.
To ensure our content is informative and grounded in fact, we rely solely on reputable, data-driven, and expert sources:
Peer-reviewed research
Authoritative white papers
Expert interviews
Internal Smartcat data
Verified customer use cases
We clearly cite all data and use generative AI only for content ideation — never for full article writing. All final content is human-written, fact-checked, and continuously reviewed and updated by our team of writers, experts, and editors.
Our editorial team brings together strategists, writers, and content marketers with deep expertise in B2B SaaS, AI, and enterprise growth. They craft practical guides, thought leadership, and actionable insights to help global teams navigate localization, technology adoption, and the future of work.
Loïe Favre
Senior Content Marketing Strategist at Smartcat
Loie is a trilingual content marketing strategist and writer. At Smartcat, she leads global content initiatives that power go-to-market strategies, enable enterprise AI adoption, and transform localization into a growth engine. With deep editorial expertise and a flair for multilingual storytelling, Loie turns complex tech into accessible, action-driving content.
Catherine Cohen
Content Marketing Specialist at Smartcat
Catherine Cohen is a versatile copywriter and content strategist with a background in B2B SaaS, business formation, legal tech, and AI. She crafts research-based, high-impact global content across various channels.
Catherine brings a creative yet data-driven approach to developing content that educates and assists enterprises hoping to transform their localization efforts and global content scaling needs.
Alexandra Conza
Senior Strategic Content Marketing Manager at Smartcat
Alexandra Conza is an experienced content leader and data storyteller with a background in B2B Saas, FinTech, and LegalTech. As Smartcat’s Senior Strategic Content Marketing Manager, she develops data- and research-driven content providing actionable insights for enterprises seeking to transform their translation, localization, and global communications.
Our executive contributors offer real-world leadership perspectives from the frontlines of business transformation. They share actionable expertise on global workforce enablement, scaling global operations, and achieving meaningful business outcomes through AI and human collaboration.
Ivan Smolnikov
CEO at Smartcat
Ivan Smolnikov is a physicist-turned-entrepreneur pioneering agentic AI for global content delivery. As CEO of Smartcat, he drives innovation at the intersection of AI, language technology, and enterprise productivity.
Nicole DiNicola
VP of Marketing at Smartcat
Nicole DiNicola is a global marketing and GTM leader with 15+ years of experience in B2B SaaS. She leads Smartcat’s full-stack marketing team, driving AI-powered growth across global enterprises.
Falk Gottlob
Chief Product Officer at Smartcat
Falk has a decades-long track record of building category-defining platforms at the intersection of AI, SaaS, and enterprise-grade digital experiences.
Clark Hayes
VP of Account Management at Smartcat
Clark Hayes is leading global enterprise partnerships with a decade of experience in localization, sales, and cross-cultural communication
Igor Afanasyev
Product Director at Smartcat
Igor Afanasyev is a seasoned product leader with over 20 years of experience in localization engineering, product design, and AI-powered content delivery. Currently Product Director at Smartcat, Igor leads innovation in enterprise AI-native content infrastructure.
Jeff Galbraith
VP of Sales at Smartcat
Jeff Galbraith is a veteran sales leader, with 25+ years of experience driving growth across SaaS, healthcare, and enterprise sales.
Stacey Richey
Global Vice President of People at Smartcat
Stacey Richey is an accomplished People leader with 20+ years of experience driving global HR strategy for high-growth tech companies.
Kacie Saxer-Taulbee
SEO Content Marketing Expert
Kacie Saxer-Taulbee is a data-informed content leader with a background in high-scale B2B SaaS, legal tech, and insurtech. Kacie is a leader in global storytelling efforts, harmonizing thought leadership with AI-powered localization and multilingual communication.
Brooke Starling
Senior Product Marketing Manager at Smartcat
Brooke Starling is a strategic product marketing leader focused on scaling adoption and market impact through powerful, customer-driven narratives. She shapes the go-to-market strategy for Smartcat’s Global Content AI Platform, translating complex AI capabilities into clear business value.
Natalia Parcinska
Marketing Analyst at Smartcat
Natalia Parcinska is a digitally driven marketer and strategist with a multidisciplinary background across consulting, venture capital, and SaaS. As part of the marketing team at Smartcat, she drives digital campaigns and strategic initiatives that accelerate brand growth in a fast-moving global landscape.
Eric Mistry
Customer Education Manager at Smartcat
Eric Mistry is a customer education and automation expert with a decade of experience helping people and technology work better together. Eric is building the company’s education programs from the ground up—empowering users to thrive in agentic AI workflows and fully leverage Smartcat’s Global Content AI Platform.