Introducing Smartcat AI Agents

Updated July 8, 2025
Introducing smartcat ai agents - Smartcat blog
Nicole DiNicola
Edited by
Nicole DiNicola

Nicole DiNicola is a high-performing and empathetic global marketing leader with over 15 years of experience in the fast-paced B2B tech industry. Currently the Global VP of Marketing at Smartcat, she leads a full-stack global team focused on building awareness, driving growth, and enabling internal and external customers throughout the customer journey. Nicole is a “Scale Up” marketing expert with deep expertise in GTM strategy, product marketing, and account-based initiatives. She has held leadership roles at Qualtrics, Smartsheet, Citrix, and SOCi—where she most recently led the launch of the world’s first CoMarketing Cloud, an AI-powered local marketing platform. She is known for creating scalable marketing organizations that align cross-functional teams around common goals, maximizing resources and results. As a customer-first innovator, she leverages data and insights to shape clear and compelling messaging in complex, competitive markets. Nicole is also a passionate advocate for new moms in the workplace and women in tech. Outside of work, she’s a runner, reader, and imaginative mom to two young children.

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Nicole DiNicola
Reviewed by
Nicole DiNicola

Nicole DiNicola is a high-performing and empathetic global marketing leader with over 15 years of experience in the fast-paced B2B tech industry. Currently the Global VP of Marketing at Smartcat, she leads a full-stack global team focused on building awareness, driving growth, and enabling internal and external customers throughout the customer journey. Nicole is a “Scale Up” marketing expert with deep expertise in GTM strategy, product marketing, and account-based initiatives. She has held leadership roles at Qualtrics, Smartsheet, Citrix, and SOCi—where she most recently led the launch of the world’s first CoMarketing Cloud, an AI-powered local marketing platform. She is known for creating scalable marketing organizations that align cross-functional teams around common goals, maximizing resources and results. As a customer-first innovator, she leverages data and insights to shape clear and compelling messaging in complex, competitive markets. Nicole is also a passionate advocate for new moms in the workplace and women in tech. Outside of work, she’s a runner, reader, and imaginative mom to two young children.

Learn about our editorial policies

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The problem isn’t new. The way we’re solving it is.

Creating and scaling global content is messy.  You juggle deadlines, vendors, file formats, review loops, and last-minute requests. 

AI tools aren’t helping much, either. They’re disconnected from your workflow, don’t understand your process, and definitely don’t scale across teams.

Instead of saving time, you spend more of it forcing tools to work together.

Smartcat AI Agents change that.

Preview

Introducing Smartcat AI Agents — your digital teammates for global content

Smartcat AI Agents automatically create, translate, and localize content at the same time, helping your team move faster with less effort.

They are trained by your experts and continuously learn from feedback, getting better with every edit. Because they know your brand voice, terminology, and compliance rules, every asset stays consistent in every market.

Whether you’re launching a new campaign, updating training materials, or scaling into a new region, Smartcat AI Agents take care of the repetitive steps so your team can focus on strategy and creativity.

AI Agents drive meaningful business impact

Whether you're creating product content, training your workforce, or localizing marketing campaigns, these agents help you:

  • Reach every market faster. Publish multilingual content simultaneously and shorten time to value.

  • Lower costs. One automated workflow replaces scattered tools and manual hand-offs.

  • Protect quality and brand. Expert-enabled agents apply your voice and terminology and improve with every review.

  • Improve employee productivity. Deliver real-time performance support and tailored learning content and communications in their native languages.

And they are built for your team’s exact needs

Marketing

Smartcat helps marketing teams launch global campaigns faster with less effort. AI Agents create every asset for every market and language on day one. Emails, web pages, ads, PDFs, images, and landing pages flow through a single platform that knows your brand guidelines and keeps messaging consistent.

This means faster speed to market, greater consistency across campaigns, and the ability to scale your global awareness.

L&D

L&D teams create courses and localize them at the same time. Onboarding, compliance, and up-skilling programs roll out to every learner in their native language without juggling multiple systems or vendors. Updates publish instantly to the LMS, keeping content current and reducing administrative overhead.

Every learner gets accurate, on-brand content in their native language, improving comprehension, speed to competency, and learner satisfaction.

A new way to work, all in Smartcat

We’ve reimagined how global content gets done. Smartcat is the platform to automatically create, translate, and localize content at the same time.

Launch content faster with AI Agents

Automate your most common workflows with pre-built agents that handle your team’s most repetitive tasks. Less manual work means faster launches in every market.

Scale smarter with custom AI Agents

Build agents that follow your exact process, with flexibility to set each step, decide when humans step in, and connect easily to your team’s existing tools – no code needed. Complex workflows become simple and repeatable, without losing control.

Get real-time help while you work

Your in-platform personal assistant is the interface that brings AI Agents to life.

It lives right inside Smartcat, so you can launch projects, check progress, ask questions, and trigger agents — just by typing what you need. It saves time, reduces friction, and works like a teammate who’s always ready to help.

What’s next: the future of Smartcat + AI Agents

Smartcat AI Agents are just the beginning of a new way to work — one where creating and delivering global content is faster, easier, and more consistent.

We’re building toward a future where your team can scale effortlessly across markets, without being slowed down by tools or processes. More agents, deeper integrations, and smarter automation are already on the way — all designed to bring your ideas to the world, faster.

Smarter scale starts here
Smartcat AI Agents give your team the speed, consistency, and reach required for true globalization.
💌

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