Qualifications
Digital marketing and campaign strategy
Startup growth and special projects
Pricing and go-to-market strategy
B2B SaaS and venture capital
Analytics, performance tracking, and user acquisition
Education
Master’s Degree, E-Business, SGH Warsaw School of Economics
Master’s Exchange Program, École de Management de la Sorbonne (University of Paris I)
Bachelor’s Degree, Quantitative Methods in Economics and Information Systems, SGH Warsaw School of Economics
Natalia Parcinska is a digitally driven marketer and strategist with a multidisciplinary background across consulting, venture capital, and SaaS. As part of the marketing team at Smartcat, she drives digital campaigns and strategic initiatives that accelerate brand growth in a fast-moving global landscape. Previously, she led digital marketing and special projects at Spacelift and worked as a Strategy Consultant at McKinsey & Company, where she advised companies on digital transformation and growth. Her earlier experience spans VC analysis, health tech business development, and international project management. Natalia combines creative thinking with data fluency, supported by advanced training in Google Analytics, digital tools, and behavioral sales science. Fluent in English and Polish—with working knowledge of French and Portuguese—she brings a global perspective and startup agility to every challenge.
Experience
Digital Marketing Manager & Special Projects Lead at Spacelift
Jul 2021 to Aug 2023 · 2 yrs 1 mo
Strategy Consultant at McKinsey & Company
Jun 2020 to Jul 2021 · 1 yr 1 mo
Business Development Associate at Axcend Health
Jun 2018 to Mar 2020 · 1 yr 9 mos
Investment Analyst at mAccelerator.vc
Jan 2018 to Dec 2018 · 11 mos
Assistant Project Manager at iHealth Labs Europe
Jan 2017 to Jan 2018 · 1 yr
Qualifications
Digital marketing and campaign strategy
Startup growth and special projects
Pricing and go-to-market strategy
B2B SaaS and venture capital
Analytics, performance tracking, and user acquisition
Education
Master’s Degree, E-Business, SGH Warsaw School of Economics
Master’s Exchange Program, École de Management de la Sorbonne (University of Paris I)
Bachelor’s Degree, Quantitative Methods in Economics and Information Systems, SGH Warsaw School of Economics
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