Brooke Starling

Brooke Starling is a strategic product marketing leader focused on scaling adoption and market impact through powerful, customer-driven narratives. As Senior Product Marketing Manager at Smartcat, she shapes the go-to-market strategy for Smartcat’s Global Content AI Platform, translating complex AI capabilities into clear business value. Brooke brings deep experience in launching category-defining products across industries, including reputation management, e-commerce logistics, and AI-enhanced SaaS. At SOCi, she led a $15M pipeline-generating launch and redesigned the company’s GTM strategy, boosting cross-functional collaboration and speed to market. Her work blends competitive analysis, storytelling, and stakeholder alignment to drive measurable results. At Smartcat, Brooke plays a key role in messaging and positioning Smartcat’s expert-enabled AI agents, ensuring every launch resonates with the customers they’re built to support. Her work empowers teams to embrace agentic workflows—where AI and humans collaborate to deliver global content at 1,000x scale.