BlogHow to count words using free online word and character counters

How to count words using free online word and character counters

Get precise word and character counts for translations in Word, Excel, Google Docs, and getLoc. Optimize content efficiency—start now.

Maksym Ostapenko is Head of Product Growth at Smartcat, where he works on product growth, AI translation workflows, website localization, and enterprise localization solutions. He writes about translation technology, localization operations, AI-powered content workflows, and product strategy based on hands-on growth and product experience.

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In a world dominated by social media threads, in-app messages, meta descriptions, and targeted content marketing, it’s important to keep track of the exact quantity of words and characters — especially for copywriters, marketers, and anyone whose services deal with text.

Table of Contents:

Keep precise control over the cost of your translations

To make it easier for you, we’ve made this super-simple word counting tool. Simply paste your text below, insert the expected cost per word, and you will receive an approximate cost of work — whether copywriting, editing, translation, or otherwise:

What are some other ways to count characters?

How to use the word counter in Microsoft Word

Open the document that you want to count the characters in. Click the “Review” tab. Click “Word Count” in the Proofing section. The Word Count window opens and displays the number of characters in the document with and without spaces. The same feature can also be found under the “Tools” menu bar.

MS Word allows you to keep careful track of the words in your document

How to count characters in Microsoft Excel

When you need to count the characters in an Excel spreadsheet, use the LEN function-which counts letters, numbers, characters, and all spaces. To use the function, enter =LEN(cell) in the formula bar, then press Enter on your keyboard. If you need to count characters in multiple cells, apply the same formula to multiple cells, enter the formula in the first cell and then drag the fill handle down (or across) the range of cells.

A simple formula counts the characters in any Excel spreadsheet

If you want to count words, here’s a simple trick: First, use the SUBSTITUTE function to replace all spaces with empty text, and then count the difference. The final formula should look something like =LEN(A1)-LEN(SUBSTITUTE(A1, " ", ""))+1.

How to count the words in Google Docs

To find the count of words, characters, and pages, within a Google Doc, navigate to the “Tools” menu at the top of the page and select the Word Count option.

Google Docs word count is found in the drop-down menu or via a quick keyboard shortcut (⌘+Shift+C on a Mac or Ctrl+Shift+C on Windows)

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What about web content?

Both Firefox and Chrome have a range of word counter tools available for installation, for example:

  • Word Counter Plus

  • XTranslate

  • Word Count Tool

  • Word Count

These plugins and extensions provide detailed stats on your text, such as the number of words and characters, as well as the average and longest word length.

I need something more sophisticated

Whilst these free tools are largely sufficient for the average day-to-day user, those requiring a more complete package might be left wanting. In this case, we suggest you take a look at getLoc, which provides in-depth statistics on unique segments of text, allowing the user to take complete control over each and every aspect of a document or website. By deploying a specialist word counter tool, getLoc delivers the capability to target unique words and understand specific keyword density within selections of text.

Is translating your content something you consider after you’ve done with word counting? Then check out Smartcat and specifically its marketplace of 250,000+ professional translators.

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Kacie Saxer-Taulbee
Edited by
Kacie Saxer-Taulbee

Kacie Saxer-Taulbee is Director of Growth at EverQuote and a data-informed content leader with a background in high-scale B2B SaaS, legal tech, and insurtech. As former Director of Content and Strategic Brand at Smartcat, she led global storytelling efforts connecting thought leadership with AI-powered localization and multilingual communication.

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Nicole DiNicola
Reviewed by
Nicole DiNicola

Nicole DiNicola is Senior Director of Product Marketing at Progress Software and a high-performing, empathetic global marketing leader with over 15 years of experience in B2B technology. She previously served as Global VP of Marketing at Smartcat, leading global marketing strategy, growth, and enablement for AI-powered content and localization solutions.

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