Natalia Yatsenko

Natalia Yatsenko

Operations & Project Coordinator at Tourist Board of Komiža

Qualifications

Operations & Project Coordinator at the Tourist Board of Komiža, Croatia

Eight years at Playrix as Localization Project Manager and Culturalization Specialist

Game localization specialist across 11+ languages with AI-powered translation workflow experience

Education

Tyumen State Oil and Gas University

Expertise

Game localization

Culturalization

Translation

Cross-cultural communication

Localization project management

AI translation workflows

Natalia Yatsenko is a localization and project professional based in Komiža, Croatia, currently serving as Operations & Project Coordinator at the Tourist Board of Komiža. She spent eight years at mobile games company Playrix, most recently as Localization Project Manager and Culturalization Specialist, where she led full-cycle localization across 11+ languages and co-led the rollout of an AI-powered translation workflow. She specializes in game localization, cultural adaptation and cross-cultural communication.

Experience

Operations & Project Coordinator at Tourist Board of Komiža

Nov 2024 — Present · 1 yr 8 mos

Liaises with local stakeholders and handles website maintenance, event coordination, funding documentation and social media.

Localization Project Manager | Culturalization Specialist at Playrix

Jun 2021 to Jul 2025 · 4 yrs 1 mo

Led full-cycle localization for top-grossing mobile games across 11+ languages and co-led rollout of an AI-powered translation workflow.

Russian-English Translator | Culturalization Specialist at Playrix

Jul 2017 to Jun 2021 · 3 yrs 11 mos

Translated and culturally adapted game texts from Russian to English and maintained glossaries and style guides.

Marketing Coordinator at CET English Language School

Feb 2010 to Jul 2017 · 7 yrs 5 mos

Coordinated marketing campaigns, social media, events and the website for a private language school.

Sales Manager at Adriatic.hr

Jan 2011 to Jan 2013 · 2 yrs

Assisted customers with vacation rental bookings, providing multilingual support in Russian, English, Croatian and Serbian.

Qualifications

Operations & Project Coordinator at the Tourist Board of Komiža, Croatia

Eight years at Playrix as Localization Project Manager and Culturalization Specialist

Game localization specialist across 11+ languages with AI-powered translation workflow experience

Education

Tyumen State Oil and Gas University

Expertise

Game localization

Culturalization

Translation

Cross-cultural communication

Localization project management

AI translation workflows

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