Alessandra Binazzi

Alessandra Binazzi

Founder & Principal Consultant at Global Sights Consulting

Qualifications

Founder & Principal Consultant at Global Sights Consulting

Former Head of Global Localization at ASICS Digital; former Localization Manager at Pinnacle Sports

Board Member at the Globalization and Localization Association (GALA), 2019-2022

Expertise

Globalization strategy

Localization

Machine translation

AI and LLM adoption

Internationalization

Multilingual content

Globalization Strategist and former Head of Global Localization at ASICS Digital, Alessandra is a multilingual professional with a varied experience in international markets.

Experience

Founder & Principal Consultant at Global Sights Consulting

Mar 2016 — Present · 10 yrs 4 mos

Globalization strategy consultant designing and leading AI-powered globalization programs for global clients.

Advisory Board Member / Process Dragon at Process Innovation Challenge (PIC)

Jan 2017 — Present · 9 yrs 6 mos

Advisory board member.

Board Member at Globalization and Localization Association (GALA)

Jan 2019 to Dec 2022 · 3 yrs 11 mos

Board member of the localization industry association GALA.

Head of Global Localization at ASICS Digital

Jun 2017 to Jan 2022 · 4 yrs 7 mos

Led global localization strategy and operations across ASICS digital business in 25 languages.

Localization Manager at Pinnacle Sports

Sep 2010 to May 2016 · 5 yrs 8 mos

Led internationalization and localization of company products into 20 languages.

Sales and Marketing Executive at Antigua Nice Ltd.

Jan 2009 to Sep 2010 · 1 yr 8 mos

Grew online advertising and web services sales.

Qualifications

Founder & Principal Consultant at Global Sights Consulting

Former Head of Global Localization at ASICS Digital; former Localization Manager at Pinnacle Sports

Board Member at the Globalization and Localization Association (GALA), 2019-2022

Expertise

Globalization strategy

Localization

Machine translation

AI and LLM adoption

Internationalization

Multilingual content

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