---
title: CMO Round Table: Harness AI to Boost Marketing Success
description: Join the CMO Round Table now to explore how AI transforms marketing strategies and drives business growth. Secure your spot today!
canonical: https://www.smartcat.com/events/20250402-cmo-round-table/
language: en
updated: 2026-04-24
---

# CMO Round Table: Harness AI to Boost Marketing Success

## Webinar Summary

- AI is pushing Marketing leaders to think about strategy and operations with a whole new mindset, and for good reason:

- AI is already here and in heavy use within global marketing teams, whether we feel ready for it or not

AI capabilities are evolving at what seems like an ever-increasing pace

- The definitions and focus areas for AI seem to be in a constant state of flux

In this virtual round table session, Melissa Alonso, Sr. Director of Marketing at Smartcat, sits down with a panel of industry veterans to get their take on:

- The current state of AI utility in Marketing

- Near-term advances to jump on now

- Revolutionary AI trends that will shake up marketing–and marketing teams–over the course of 2025

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## Resources recommended by speakers

✅ Podcast: [Marketing against the grain](https://www.youtube.com/@MATGpod) - Kip Bodnar, CMO, Kieran Flanagan, SVP Marketing, HubSpot

✅ General understanding of AI and Agents: Wharton Prof. Ethan Mollick. [One useful thing](https://www.oneusefulthing.org/), and his [LinkedIn posts](https://www.linkedin.com/in/emollick/)

✅ Latest AI tools; a lot of daily newsletters options there: [The Neuron](https://www.theneurondaily.com/), [Superhuman](https://www.superhuman.ai/), or [TL;DR AI](https://tldr.tech/ai)

✅ François's Digest: [Marketing in the AI Era](https://francois-highlights.beehiiv.com/)

✅ Technical? [Latent Space](https://www.latent.space/podcast) - leading podcast for AI engineers

✅ General AI newsletters: [Ben's Bites](https://bensbites.com/), [AI.Wire.News](https://ai.thewiremedia.com/)

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