Marketing Lead (APAC)

Location: Remote / Hong Kong, China /

Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

Marketing Lead (APAC) Mission

The APAC marketing lead’s mission is to drive inbound and outbound marketing activities in the region. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. Creative and quantitative thinker familiar with various product marketing techniques and concepts such as ABM marketing, pricing strategies, and sales sequences.

Your outcomes are:

  • Enable the sales team by communicating product value propositions and implement the tools needed to support sales

  • Develop product marketing strategies (pricing, product launching, advertising, etc.)

  • Craft compelling messages across all marketing channels

  • Coordinate sales and marketing efforts to increase the number of qualified leads

  • Organize and participate in local conferences, trade shows, and other events


  • Ability to understand the product vision and strategy in-depth, as well as challenge and enhance it. We are building a market network for the global translation industry. To learn more about the market network concept, read this article; this one is insightful too

  • Experience in expanding products and companies to the new global markets, including implementing and experimenting with new lead generation tactics, messaging, and funnel development. 

  • At least three years of experience in B2B SaaS marketing. Preference for lead generation responsibilities working with free product or freemium SaaS model.

  • Experience working in a highly dynamic startup environment

  • Native-level fluency in English and Chinese

  • A data-driven approach to business. Ability to justify decisions using models and metrics

  • Being eager for success and aggressive for growth

  • Being open to criticism and others’ opinions and ideas

If you are the person we’re looking for, please send your CV and cover letter to

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