Head of Growth Marketing

Location: Boston, USA / Moscow, Russia / Russia /

Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

Head of Growth Marketing Mission

The Head of Growth Marketing’s mission is to lead and drive all product user activities and ensure success in our top of the funnel goals. As a Product Led company, Smartcat uses a freemium model and you will own the process of acquiring qualified new users and team up with sales and customer success to create an extraordinary product experience. You’ll be responsible for presenting our products in ways that will accelerate Smartcat usage amongst language service providers (LSP) and localization professionals within global organizations. The mission is to leverage our unique all-in-one platform offering and distribution model to achieve and maintain Smartcat revenue growth above 33% QoQ.

Your specific outcomes are:

  • Shorten the time to value for every user in the product experience

  • Work at the intersection of marketing and product. Lead product growth team of engineers and direct development of new functionality

  • Possess full ownership and meet specific monthly performance metrics related to funnel conversion, sales pipeline development, and revenue generation

  • Lead cross-functional initiatives with marketing, product, sales, and customer success teams

  • Optimize user acquisition funnel and ensure the message is compelling and consistent across all channels and marketing efforts (Events, email campaigns, web pages, promotional material, etc.)

  • Analyze user behavior and conversion data to identify our best potential users and leverage this data to better target and engage with them

You will be measured on how well you perform the following:

  • Identify all actions in product to accurately define a PQL in 30 days

  • Create 2x conversion rate improvement of PQL

  • Increase MAU of core freemium product features by greater than 30% in 6 months

  • Create new top of funnel mechanism that drives increase in new PQL’s to more than 10% of total in 12 months

Requirements:

  • At least 5 years of experience in B2B SaaS marketing preferably with an online marketplace

  • 2+ years of experience focused on user/customer acquisition

  • Extensive knowledge MixPanel, SEO, and Google Analytics

  • You obsess over details and like to analyze what the user is doing in product and why

  • Experience working in a highly dynamic startup environment, where you can make big things happen by turning thoughts into action

  • Excel working with remote teams

  • Being eager for success and aggressive for growth

  • Openness to feedback and others’ opinions and ideas

Why joining Smartcat might be your best move so far:

  • Gain experience with a loaded application consisting of dozens of servers, a large MongoDB cluster including more than 30 servers with over a billion records.

  • Apply any modern technologies and DevOps approaches as long as you can justify their value, advantage, and return on investment.

  • Play a key role in the upgrading of our complex high-load application, contribute to the development of its architecture and infrastructure, and most importantly, see the results in action in Smartcat’s live application with real users.

  • The rise of the content economy is causing a massive shift in the language industry. All today’s megatrends — big data, artificial intelligence, machine learning — are converging in it at lightning speed. Smartcat’s disruptive business model taps into this $50b industry with a market network where buyers and suppliers connect, collaborate, and leverage our free-to-use workflow SaaS. The next decade will be the era of market networks and reinventing the $10 trillion service economy, and we’re pioneering this global transformation in all things language-related.

  • You will enjoy building with us. You will drive change in an old-fashioned global language industry while improving the work of hundreds of thousands of people, and helping millions of people exchange knowledge and ideas all around the world.

  • We are a global team of 100+ enthusiastic people, with hubs in Boston, Amsterdam, Limassol, Moscow, and Hong Kong — and our users and partners are scattered all around the globe. We’re eager to succeed and transform the world of language services for the better. We grow aggressively while preserving our culture of empathy. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too.

  • Smartcat is backed by Matrix Partners, FJ Labs, and other top VC firms focusing on SaaS and marketplace startups (you might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp and Quora in their portfolios). This helps us innovate at a fast pace and learn from top professionals in other industries.

If you are the person we’re looking for, please send your CV and cover letter to scott@smartcat.com

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